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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-11-05 14:51:21 -

What Can Telemarketing Be Used For (and When Is It Effective)? Understanding Applications, Strategy, and Impact
Introduction Telemarketing has long been a cornerstone of direct marketing, offering businesses a personal, immediate, and measurable way to reach customers. While some may view it as intrusive, telemarketing, when executed strategically, is a highly effective tool for generating leads, nurturing relationships, and supporting sales. Understanding the purposes of telemarketing, the contexts in...

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Dacey Rankins

ha aggiunto una foto Business
2025-12-15 17:37:16 -

What Is CRM in Sales?
CRM is one of the most important concepts in modern sales — yet many people use it incorrectly or don’t understand it at all. Some think CRM is just “software.” Others see it as extra admin work. In reality, CRM is the backbone of scalable, predictable sales. If sales feels chaotic, stressful, or inconsistent, the problem is almost always a lack of proper CRM usage....

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Dacey Rankins

ha aggiunto una foto Business
2025-12-18 18:13:56 -

What Is Lead Nurturing and How Does It Work?
Lead nurturing is one of the most misunderstood and most important parts of sales and marketing. Many businesses focus heavily on generating leads, but far fewer know how to convert those leads into paying customers. That gap is where lead nurturing lives. This article explains what lead nurturing is, why it matters, how it works step by step, and how businesses use it to consistently turn...

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Dacey Rankins

ha aggiunto una foto Business
2025-12-16 21:26:59 -

What Is the Difference Between a Lead and a Prospect?
The terms lead and prospect are often used interchangeably — but they are not the same thing. Confusing these two concepts causes major problems in sales, including wasted time, poor forecasting, low close rates, and frustration between marketing and sales teams. Understanding the difference between a lead and a prospect helps you: focus your effort on the right people...

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Dacey Rankins

ha aggiunto una foto Business
2025-11-18 17:15:39 -

What Mistakes Should We Avoid in Business Development?
Business development (BD) is a critical driver of growth, revenue, and strategic expansion. Yet, even experienced professionals often fall into common pitfalls that reduce effectiveness and delay results. Avoiding these mistakes can mean the difference between a thriving BD pipeline and wasted resources. This article explores the most frequent mistakes in business development, why they occur,...

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Dacey Rankins

ha aggiunto una foto Business
2025-12-09 18:22:05 -

Why Is Prospecting Important in Sales?
Prospecting is the foundation of every successful sales operation. Whether you’re an SDR trying to hit your quota, a founder trying to sign your first customers, or a seasoned rep closing enterprise deals—your pipeline is everything. Without consistent prospecting, even the best closers fail.With consistent prospecting, even average reps become top performers. Below is a clear,...

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