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Many Campaigns Fail Because Inbound Volume is Low or the Buyer Doesn’t Convert — Does Marketing Even Work for B2B?It’s a familiar story in B2B organizations: marketing launches campaigns, invests in content, webinars, and paid ads, yet the results are disappointing. Leads are scarce, or the leads that do arrive fail to convert into opportunities. Sales teams complain, executives question ROI, and confidence in marketing wanes. The truth is that marketing absolutely works in B2B, but success requires...0 Σχόλια 0 Μοιράστηκε 5χλμ. Views 0 Προεπισκόπηση
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What Mistakes Should We Avoid in Business Development?Business development (BD) is a critical driver of growth, revenue, and strategic expansion. Yet, even experienced professionals often fall into common pitfalls that reduce effectiveness and delay results. Avoiding these mistakes can mean the difference between a thriving BD pipeline and wasted resources. This article explores the most frequent mistakes in business development, why they occur,...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση