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B2B MarketingB2B Marketing In B2B (business to business), one company sells a product or provides a service for another company. For example, a coffee shop buys coffee machines from a supplier. Or a consulting firm buys accounting software from an IT company. In this article, we will tell you what B2B marketing is, what is its target audience, sales funnel, and much more↓...0 Comments 0 Shares 15K Views 0 Reviews
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Current Content Marketing Trends in 2024Content MarketingContent marketing is one of the leading areas of Internet marketing, built on the creation and distribution of useful material for users to build brand reputation and audience loyalty. In practice, content marketing can help companies understand their target audience, interact with them directly, and also open the way to creative experimentation. Active content generation...0 Comments 0 Shares 5K Views 0 Reviews
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Digital marketingDigital marketing is a way to promote goods and services over the Internet. To find new customers, retain old ones, and increase brand awareness, online tools and digital channels are used. What is Digital MarketingImagine that you want to sell a bicycle. In the past, you would have hung an ad on a pole or in a newspaper. Today, there is a more effective way - to place an ad on special sites,...0 Comments 0 Shares 6K Views 0 Reviews
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Discount trap: how not to fall for the marketing tricks of car dealershipsToday's auto market is full of enticing offers promising significant discounts and additional benefits, such as psychology training to improve customer service skills. Numerous car dealerships attract the attention of customers with high-profile promotions and advertising campaigns, convincing that now is the most profitable time to buy. However, flashy banners and persuasive words often hide...0 Comments 0 Shares 4K Views 0 Reviews
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Email Marketing: How to Increase Sales with EmailEmail Marketing: How to Increase Sales with Email Email marketing remains one of the most effective digital marketing toolsthat allows you not only to maintain constant contact with customers but also to significantlyincrease sales. Despite the rise of social media and other communication channels,email remains a powerful tool for attracting and retaining customers, with a highreturn on...0 Comments 0 Shares 4K Views 0 Reviews
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Examples of guerrilla marketing – promotion through creativity in advertising with a small budgetMany have heard of the term guerrilla marketing, but few have really resorted to it, and it is an excellent, inexpensive and creative tool for promotion. Guerrilla marketing is original, as can be understood from the name. As partisans arrange sabotage, so do guerrilla marketers come up with a creative bomb. The main thing is not memorized marketing and promotion methods, but creativity and...0 Comments 0 Shares 5K Views 0 Reviews
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From Influencer Marketing to Sales: How to Turn Popularity into ProfitIn 2024, this direction is undergoing a transformation, becoming a key factor in the sales system. Influencers now not only increase brand awareness, but also influence purchasing decisions. In this article, I will share how marketers can rethink traditional methods of working with influencers so that they become real sales engines. Based on my experience and analysis of current trends, I will...0 Comments 0 Shares 5K Views 0 Reviews
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How Affiliate Marketing Works: A Guide for Those Who Dive Into the TopicHow Affiliate Marketing Works: A Guide for Those Who Dive Into the Topic Customer acquisition can be delegated to partners. Let's figure out what the pros and cons of such a solution are and how to build an affiliate program. With the help of affiliate marketing, a business can attract customers at a lower cost than with other methods of...0 Comments 0 Shares 15K Views 0 Reviews
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Marketing and Advertising: Key Strategies for Success in a Competitive WorldIn today's fast-paced and ever-evolving business landscape, marketing and advertising are not just buzzwords—they are essential pillars for the success of any brand or product. Though often used interchangeably, marketing and advertising serve different purposes, yet both are deeply interconnected. Together, they create a comprehensive strategy for reaching, engaging, and retaining...0 Comments 0 Shares 843 Views 0 Reviews
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215 Stop Words That Can Cause Your Email to Go to Spam215 Stop Words That Can Cause Your Email to Go to Spam It is important for email services (Gmail, Outlook) that their users do not receive spam. To this end, they have created spam filters — special algorithms that analyze emails and decide whether they are spam or not. Spam filters scan millions of emails every day and know perfectly well which...0 Comments 0 Shares 20K Views 0 Reviews
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How to successfully launch an MLM startupHow to successfully launch an MLM startup We share the key stages and rules for successfully creating an MLM business from scratch Network marketing is an industry that has been continuously developing in different parts of the world for more than 100 years, opening up wide opportunities for starting your own business. However, the creation of a...0 Comments 0 Shares 5K Views 0 Reviews
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Increasing staff loyaltyThis article discusses the issues of how important the influence of staff loyalty on the work of the enterprise is, and how it can be improved. Every modern developed organization strives to reach a state where employees are not indifferent to the results of the company's activities, trends in its development. The level of economic security of the enterprise,...0 Comments 0 Shares 13K Views 0 Reviews
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Marketing metrics: what metrics are important to trackMarketing metrics: what metrics are important to track In this article, we will talk about how to get the most out of advertising and other promotion methods, attract new customers and expand the boundaries of influence. What are marketing metrics and what are they for? Marketing metrics are the top priorities to watch if you're growing and promoting your business. These criteria...0 Comments 0 Shares 11K Views 0 Reviews
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Marketing Plan: What It Is and How to Make It Marketing PlanMarketing Plan: What It Is and How to Make It Marketing Plan Let's take a look at what a simple example of a marketing plan created using a template in Google Sheets might look like. It describes the main tasks that need to be solved to achieve a specific marketing goal — the launch of a new product line. Example of a marketing plan for a clothing brand And this is what a...0 Comments 0 Shares 9K Views 0 Reviews
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Part 10, Google ads: Dynamic remarketing for online stores: a guide to the theory and practice of application (2022)Part 9: Google Ads, part 9: How to Create an Advertisment (bigmoney.vip) What is remarketing? Remarketing (in Yandex.Direct - retargeting) are campaigns that target people who have already interacted with our site. For example... We target regular campaigns to users of a certain gender, age, location, interests, and so on. We target remarketing campaigns to people who have already...0 Comments 0 Shares 10K Views 0 Reviews
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