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Dacey Rankins

added blog Business
2025-09-22 15:38:10 -

B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their Influence
In B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where a consumer may make a snap decision, B2B decisions often involve a buying group—a collection of stakeholders who influence, approve, and implement purchases. Each member has different priorities, concerns, and levels of influence. Understanding this buying group is crucial for marketers. A...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-20 15:38:59 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
One of the most common challenges in B2B marketing is the disconnect between marketing and sales teams. Marketing focuses on generating leads, while sales aims to close deals—but without alignment, leads get lost, resources are wasted, and revenue growth stalls. At the same time, modern buyers no longer follow a linear path. They research independently, consult multiple stakeholders, and...

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Dacey Rankins

added blog Business
2025-09-22 15:27:27 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in proximity, but divided by walls. Yet in a world where buyers are self-educating and moving fluidly between digital touchpoints, alignment between marketing and sales is no longer optional—it’s mission-critical. At the heart of alignment lies a shared understanding of the buyer’s...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-22 14:08:45 -

How Do I Craft Effective Content and Messaging That Scales?
In today’s digital-first landscape, businesses are not just competing on product features—they’re competing on content, communication, and clarity of message. In B2B especially, buyers expect highly relevant, educational, and trustworthy content before they even engage with sales. But the challenge for many organizations is this: how do you craft content and messaging that...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-25 15:33:51 -

How Do I Launch a New Product Under My Existing Brand?
Launching a new product is one of the most exciting — and risky — endeavors for any business. Done right, it can strengthen your brand, open up new revenue streams, and deepen customer loyalty. Done poorly, it can confuse customers, dilute your brand identity, or flop entirely in the marketplace. When introducing a new product under your existing brand, success depends on more than...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-22 14:06:59 -

How Do I Plan and Execute Effective B2B Marketing Campaigns?
Planning and executing an effective B2B marketing campaign is no small task. Unlike B2C campaigns, where the focus is often on quick conversions and emotional appeal, B2B marketing campaigns require precision, patience, and alignment across multiple stakeholders. Deals are higher in value, the sales cycles are longer, and decision-making is complex. This makes campaign strategy, execution, and...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-20 15:33:02 -

How Do I Plan and Execute Effective B2B Marketing Campaigns?
Business-to-business (B2B) marketing campaigns are a different beast compared to consumer-focused initiatives. Unlike B2C, where buying decisions are often emotional and fast, B2B campaigns deal with longer sales cycles, multiple stakeholders, and higher-value deals. Planning and executing an effective campaign requires balancing strategy, creativity, and data-driven execution. This guide...

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Dacey Rankins

added blog Business
2025-09-15 18:55:05 -

How Do You Collaborate with Other Teams?
Product Marketing Managers (PMMs) sit at the crossroads of product, marketing, and sales. Unlike roles confined to a single department, PMMs succeed or fail based on their ability to collaborate across teams. Strong collaboration ensures consistent messaging, smooth go-to-market (GTM) execution, and alignment between what the company builds and what the market actually needs. Poor...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-25 15:42:11 -

How Does a CMO Align Marketing with Business Objectives?
In today’s competitive business environment, a Chief Marketing Officer (CMO) cannot operate in isolation. Their success is measured not only by creative campaigns or brand awareness but by how marketing contributes directly to business goals, including revenue growth, customer retention, and market expansion. Aligning marketing with business objectives ensures that every campaign,...

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Dacey Rankins

added blog Business
2025-09-12 16:26:10 -

How Does Growth Hacking Relate to Growth Marketing?
Over the last decade, the terms growth hacking and growth marketing have become common in conversations about business expansion, particularly in digital-first companies. They are sometimes used interchangeably, which creates confusion. In reality, growth hacking and growth marketing are closely related but distinct concepts. Growth hacking is often described as the experimental, rapid-testing...

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