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Dacey Rankins

added blog Business
2024-09-04 15:56:15 -

Examples of guerrilla marketing – promotion through creativity in advertising with a small budget
Many have heard of the term guerrilla marketing, but few have really resorted to it, and it is an excellent, inexpensive and creative tool for promotion. Guerrilla marketing is original, as can be understood from the name. As partisans arrange sabotage, so do guerrilla marketers come up with a creative bomb. The main thing is not memorized marketing and promotion methods, but creativity and...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-01 14:49:58 -

How Much Should I Budget for Digital Marketing?
Introduction: Why Budgeting Matters Digital marketing is one of the most cost-effective ways to grow a business—but only if you allocate resources wisely. Too little investment can limit reach, while overspending without strategy can drain resources without delivering results. Budgeting is not just about money—it’s about planning, priorities, and ROI. A clear budget allows...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-10 20:28:00 -

How Much Should I Budget for Marketing? Understanding Costs, ROI, and Smart Allocation
Introduction: The Eternal Marketing Question Every business — from a startup working out of a coffee shop to a multinational corporation — faces the same question: “How much should we spend on marketing?” Too little, and no one knows you exist.Too much, and you burn cash without seeing returns. The right marketing budget isn’t just about how much you can...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:28:45 -

How Much Should I Budget for Mobile Marketing / What Is the ROI?
Introduction In today’s hyperconnected economy, mobile marketing is not just an optional line item — it’s the backbone of modern digital strategy. Consumers spend more than 5 hours a day on mobile devices, and over 70% of online transactions now involve a smartphone at some stage of the buyer journey. Whether it’s through mobile search, social ads, apps, SMS, or in-app...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-16 18:58:51 -

How Much Should We Budget for Our Marketing Strategy?
Introduction Setting a marketing budget is one of the most strategic—and challenging—decisions any business makes. Spend too little, and your message never reaches its audience. Spend too much, and you risk poor returns and cash flow strain. Marketing budgets are not arbitrary numbers—they are strategic investments in growth, visibility, and long-term brand equity. The right...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 17:37:21 -

What Kind of Budget Is Needed for Guerrilla Marketing?
How low can you go, what typical costs look like, and how to run an effective campaign on a tight budget. Introduction: Creativity Over Capital Guerrilla marketing is built on one fundamental truth — money doesn’t guarantee attention, creativity does.Unlike traditional marketing, which often relies on hefty ad buys or media spend, guerrilla marketing thrives on imagination,...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-16 19:00:14 -

What Strategies Are Best When Marketing on a Tight Budget?
Introduction Every marketer dreams of having a large, flexible budget — the kind that allows for high-impact campaigns, extensive media buys, and professional content production. But the reality for many small businesses, startups, and even mid-sized companies is far different. Marketing budgets are often lean, resources limited, and every dollar must work harder than ever. The good...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-24 18:38:14 -

What Strategies Are Best When Marketing on a Tight Budget?
Introduction: Doing More With Less Marketing budgets are often tight, especially for startups, small businesses, or nonprofits. Yet, a limited budget doesn’t mean limited results. In fact, some of the most creative and effective campaigns emerge from financial constraints. When resources are scarce, the key is strategic prioritization, creativity, and leveraging high-ROI channels. This...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 14:56:14 -

15 Iconic Guerrilla Marketing Examples That Shocked, Delighted, and Went Viral
Introduction In marketing, creativity often matters more than cash. While traditional campaigns rely on massive budgets, guerrilla marketing thrives on boldness, wit, and surprise. The most memorable campaigns don’t just sell — they stun, delight, and stick in people’s minds. These are the ones we talk about over coffee, share online, and remember years later. In this...

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Dacey Rankins

added blog Business
2025-03-14 16:12:04 -

How Do I Market My Business on a Low Budget?
Marketing is essential for growing a business, but not every entrepreneur has a big budget for advertising. Fortunately, there are many effective ways to promote your business without spending a fortune. By leveraging digital marketing, community engagement, and creative strategies, you can attract customers and grow your brand affordably. 1. Leverage Social Media Marketing Social media...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 17:47:06 -

How Much Does Influencer Marketing Cost? / How Much Do Influencers Charge?
Understanding pricing, factors, and budgeting for influencer campaigns Introduction: The Cost of Influence Influencer marketing has proven to be one of the most effective digital marketing strategies today. But for businesses considering this approach, one of the first questions is: “How much does influencer marketing cost?” The answer isn’t straightforward. Influencer...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-21 15:35:11 -

How Much Does It Cost to Start a Podcast?
Introduction Podcasting is one of the most accessible forms of media today, allowing individuals, brands, and businesses to reach global audiences. One of the most common questions aspiring podcasters ask is: “How much does it cost to start a podcast?” The answer isn’t one-size-fits-all. Costs vary depending on the quality of equipment, hosting services, production level,...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-14 16:56:07 -

How to Create a Marketing Plan (Step-by-Step Guide for 2025)
Introduction: Turning Vision into a Roadmap Every successful business — from local startups to global enterprises — begins with a plan.A marketing plan is that plan for your brand’s growth. It’s the structured approach that connects your business goals with the marketing actions that will achieve them. Without a plan, marketing efforts scatter — money gets...

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Dacey Rankins

added blog Business
2025-09-23 16:33:54 -

What Are Common Challenges in B2C Marketing?
In the fast-moving world of Business-to-Consumer (B2C) marketing, companies face unique hurdles when trying to capture attention, convert prospects, and build long-term loyalty. Unlike B2B, where decision-making involves multiple stakeholders and long cycles, B2C requires marketers to move quickly, create emotional connections, and stand out in highly saturated markets. This article explores...

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