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Dacey Rankins

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2024-09-04 15:56:15 -

Examples of guerrilla marketing – promotion through creativity in advertising with a small budget
Many have heard of the term guerrilla marketing, but few have really resorted to it, and it is an excellent, inexpensive and creative tool for promotion. Guerrilla marketing is original, as can be understood from the name. As partisans arrange sabotage, so do guerrilla marketers come up with a creative bomb. The main thing is not memorized marketing and promotion methods, but creativity and...

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Dacey Rankins

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2025-10-01 14:49:58 -

How Much Should I Budget for Digital Marketing?
Introduction: Why Budgeting Matters Digital marketing is one of the most cost-effective ways to grow a business—but only if you allocate resources wisely. Too little investment can limit reach, while overspending without strategy can drain resources without delivering results. Budgeting is not just about money—it’s about planning, priorities, and ROI. A clear budget allows...

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Dacey Rankins

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2025-10-10 20:28:00 -

How Much Should I Budget for Marketing? Understanding Costs, ROI, and Smart Allocation
Introduction: The Eternal Marketing Question Every business — from a startup working out of a coffee shop to a multinational corporation — faces the same question: “How much should we spend on marketing?” Too little, and no one knows you exist.Too much, and you burn cash without seeing returns. The right marketing budget isn’t just about how much you can...

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Dacey Rankins

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2025-10-17 15:28:45 -

How Much Should I Budget for Mobile Marketing / What Is the ROI?
Introduction In today’s hyperconnected economy, mobile marketing is not just an optional line item — it’s the backbone of modern digital strategy. Consumers spend more than 5 hours a day on mobile devices, and over 70% of online transactions now involve a smartphone at some stage of the buyer journey. Whether it’s through mobile search, social ads, apps, SMS, or in-app...

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Dacey Rankins

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2025-10-16 18:58:51 -

How Much Should We Budget for Our Marketing Strategy?
Introduction Setting a marketing budget is one of the most strategic—and challenging—decisions any business makes. Spend too little, and your message never reaches its audience. Spend too much, and you risk poor returns and cash flow strain. Marketing budgets are not arbitrary numbers—they are strategic investments in growth, visibility, and long-term brand equity. The right...

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Dacey Rankins

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2025-11-10 16:34:03 -

How Much Will Video Marketing Cost — and How Should You Budget for It?
Introduction Video marketing has become an essential part of modern brand strategy. Whether you’re a small business creating social media clips or a global enterprise producing cinematic campaigns, the question remains the same: How much should I budget for video marketing? The answer depends on multiple factors — production quality, distribution strategy, recurring costs, and...

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Dacey Rankins

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2025-11-12 15:58:59 -

Understanding Web Marketing Costs and How to Budget Effectively
1. Introduction: The Real Cost of Going Digital Every organization, from startups to global brands, faces a similar question: “How much should we spend on web marketing — and is it worth it?” In today’s digital economy, marketing budgets aren’t just about visibility; they’re about growth, reputation, and competitive edge. Yet the wide range of costs, tools,...

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Dacey Rankins

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2025-11-13 17:17:13 -

What Is the Cost of YouTube Marketing and How to Budget Effectively
Introduction Every business knows the power of video, but many hesitate to commit because they’re unsure what YouTube marketing really costs. Unlike static advertising, video campaigns involve several moving parts—planning, production, distribution, and optimization. Understanding these costs and how they contribute to return on investment (ROI) is essential for setting realistic...

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Dacey Rankins

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2025-10-07 17:37:21 -

What Kind of Budget Is Needed for Guerrilla Marketing?
How low can you go, what typical costs look like, and how to run an effective campaign on a tight budget. Introduction: Creativity Over Capital Guerrilla marketing is built on one fundamental truth — money doesn’t guarantee attention, creativity does.Unlike traditional marketing, which often relies on hefty ad buys or media spend, guerrilla marketing thrives on imagination,...

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Dacey Rankins

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2025-11-10 17:10:58 -

What Mistakes Should I Avoid in Video Marketing? — How to Prevent Wasted Budget and Missed Opportunities
Introduction Video marketing is one of the most powerful tools available to modern businesses. It combines sight, sound, and emotion to tell stories that influence perception and drive results. Yet, despite its potential, countless video campaigns fail to deliver meaningful impact. Why? Because businesses — large and small — fall into common traps that derail strategy, waste...

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Dacey Rankins

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2025-10-07 14:56:14 -

15 Iconic Guerrilla Marketing Examples That Shocked, Delighted, and Went Viral
Introduction In marketing, creativity often matters more than cash. While traditional campaigns rely on massive budgets, guerrilla marketing thrives on boldness, wit, and surprise. The most memorable campaigns don’t just sell — they stun, delight, and stick in people’s minds. These are the ones we talk about over coffee, share online, and remember years later. In this...

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Dacey Rankins

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2025-03-14 16:12:04 -

How Do I Market My Business on a Low Budget?
Marketing is essential for growing a business, but not every entrepreneur has a big budget for advertising. Fortunately, there are many effective ways to promote your business without spending a fortune. By leveraging digital marketing, community engagement, and creative strategies, you can attract customers and grow your brand affordably. 1. Leverage Social Media Marketing Social media...

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Dacey Rankins

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2025-10-07 17:47:06 -

How Much Does Influencer Marketing Cost? / How Much Do Influencers Charge?
Understanding pricing, factors, and budgeting for influencer campaigns Introduction: The Cost of Influence Influencer marketing has proven to be one of the most effective digital marketing strategies today. But for businesses considering this approach, one of the first questions is: “How much does influencer marketing cost?” The answer isn’t straightforward. Influencer...

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Dacey Rankins

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2025-11-17 18:49:44 -

How Much Does It Cost / What Budget Do I Need for Business Development Activities?
Business development (BD) is widely recognized as a critical driver of growth for companies of all sizes. However, one of the most common questions business leaders, startups, and executives ask is: “How much should we budget for business development activities?” Understanding the costs involved is crucial because BD is both an investment in future growth and a resource-intensive...

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Dacey Rankins

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2025-10-21 15:35:11 -

How Much Does It Cost to Start a Podcast?
Introduction Podcasting is one of the most accessible forms of media today, allowing individuals, brands, and businesses to reach global audiences. One of the most common questions aspiring podcasters ask is: “How much does it cost to start a podcast?” The answer isn’t one-size-fits-all. Costs vary depending on the quality of equipment, hosting services, production level,...

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Dacey Rankins

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2025-11-03 14:58:46 -

How Much Time and Resources Does Social Media Marketing Require?
Social media marketing is one of the most powerful tools for building a brand, driving engagement, and generating leads—but it’s also one of the most misunderstood in terms of the time, effort, and resources it truly requires. Many businesses assume it’s as simple as posting a few photos or videos and waiting for the followers to roll in. In reality, effective social media...

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