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Can Growth Hacking Apply Beyond Startups?When the term growth hacking was first coined in 2010, it became almost synonymous with startups. Small teams with limited budgets used creativity, data, and rapid experimentation to compete with bigger, more established companies. But over time, the question has emerged: Can growth hacking apply beyond startups? The short answer is yes. Growth hacking principles are not confined to Silicon...0 Σχόλια 0 Μοιράστηκε 3χλμ. Views 0 Προεπισκόπηση
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Common Mistakes and Pitfalls in Market Research (and How to Avoid Them)Introduction: Why Good Research Still Fails Even the most ambitious marketing teams and well-funded research projects can fail to deliver useful insights — not because research isn’t valuable, but because it’s done incorrectly. From poorly designed surveys and unrepresentative samples to misinterpreted data and overconfidence in flawed conclusions, market research mistakes...0 Σχόλια 0 Μοιράστηκε 154 Views 0 Προεπισκόπηση
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How Do I Set Up Google Analytics on My Website?Setting up Google Analytics is one of the most valuable steps you can take to understand your website’s performance. It gives you insights into where your visitors come from, how they interact with your site, and whether your online goals are being met. For many website owners, the setup process may sound intimidating. However, Google has designed the steps to be straightforward, and...0 Σχόλια 0 Μοιράστηκε 5χλμ. Views 0 Προεπισκόπηση
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How Do I Use User Behavior Analysis in Marketing, Product Development, or UX Design?User behavior analysis (UBA) is the practice of studying how people interact with a product, service, or platform, then turning those insights into meaningful strategies. It has become one of the most powerful tools for modern businesses because it allows decisions to be based not on assumptions but on real evidence. Whether it’s in marketing, product development, or UX design, user...0 Σχόλια 0 Μοιράστηκε 6χλμ. Views 0 Προεπισκόπηση
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How Do You Conduct Market Research and Analyze Your Audience?Every successful business decision begins with one essential ingredient: understanding the audience. Whether you’re launching a new product, entering a new market, or refining your marketing strategy, market research provides the insights needed to reduce risk and maximize success. In today’s data-driven world, businesses have more tools than ever to research markets, segment...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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How Does Feedback (e.g., Win/Loss Data) Influence Your Roadmap?When building and marketing products, success depends on more than vision—it requires continuous alignment with customer needs and market realities. One of the most valuable inputs into this process is feedback, especially win/loss data. Win/loss analysis, combined with broader customer and market feedback, provides actionable insights that can shape both the product roadmap and the...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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How Is Product Marketing Different from Product Management?In the tech and SaaS world, few roles are as complementary—and as frequently confused—as Product Marketing (PMM) and Product Management (PM). At first glance, both functions deal with the product, customer needs, and market dynamics. But their focus, responsibilities, and measures of success are fundamentally different. Understanding the distinction between product marketing and...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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How Would You Approach Positioning a New Product for a New Buyer Persona?Product positioning is one of the most crucial responsibilities of Product Marketing Managers (PMMs). It’s not just about writing catchy taglines—it’s about defining how a product fits into the market, what problems it solves, and why it matters to a specific audience. When you’re positioning a new product for a new buyer persona, the challenge multiplies: you’re...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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Internal Teams Not Knowing What We Do: The Visibility Challenge for Product MarketingOne of the biggest frustrations Product Marketing Managers (PMMs) face isn’t just juggling cross-functional priorities—it’s that many internal teams don’t fully understand what PMMs actually do. Unlike sales or engineering, where outputs are more visible, PMM contributions are often indirect, strategic, and harder to measure. This lack of clarity can lead to...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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