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Dacey Rankins

added blog Marketing and Advertising
2025-09-25 15:42:11 -

How Does a CMO Align Marketing with Business Objectives?
In today’s competitive business environment, a Chief Marketing Officer (CMO) cannot operate in isolation. Their success is measured not only by creative campaigns or brand awareness but by how marketing contributes directly to business goals, including revenue growth, customer retention, and market expansion. Aligning marketing with business objectives ensures that every campaign,...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-06 14:16:29 -

What Are Advertising Objectives?
Advertising is not just about creating attractive visuals or catchy slogans. At its core, advertising is a strategic activity designed to achieve specific outcomes. These outcomes are known as advertising objectives. Without clear objectives, advertising campaigns lack direction, effectiveness, and measurable success. Advertising objectives define what a brand wants to accomplish through its...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-15 19:03:40 -

What Are the Core Components of a Marketing Strategy?
Introduction A strong marketing strategy is the backbone of successful business growth. It ensures your brand communicates effectively, engages the right audience, and achieves measurable results. Yet, many marketers struggle to define exactly what a strategy should include. At its core, a marketing strategy is more than campaigns and tactics; it’s a structured framework that aligns...

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Dacey Rankins

added blog Business
2025-08-30 00:33:53 -

What Is Your Goal With This Data?
One of the most critical but often overlooked questions in analytics is: “What is your goal with this data?” While businesses collect massive amounts of information every day, the true value of analytics lies not in the data itself, but in how it aligns with organizational goals. Without a clear objective, even the most advanced tools and dashboards risk becoming “data for...

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