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Dacey Rankins

added blog Business
2024-09-05 17:23:09 -

Marketing plan - types, development, examples
What is a marketing plan, what types does it include, how to develop and use it? In this article, we will dive into the topic of marketing strategies, analyze a number of examples and methods, and learn how to create a truly working marketing plan that will become the foundation for the prosperity of your business. What is meant by the term "marketing plan" This is a strategic action plan...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-13 18:02:28 -

What Are the 4 Ps of Marketing? A Complete Guide to the Marketing Mix
Introduction: Why Every Marketer Needs to Master the 4 Ps Whether you’re running a startup, managing a small business, or scaling a global brand, one concept remains at the heart of all marketing success — the Marketing Mix, often referred to as the 4 Ps of Marketing. Developed by E. Jerome McCarthy in the 1960s, the 4 Ps framework provides a structured way to design, communicate,...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-14 16:53:40 -

What Is a Marketing Plan (And How to Build One That Actually Works)
Introduction: Why Every Business Needs a Marketing Plan If you’ve ever wondered why some businesses seem to grow effortlessly while others struggle to gain traction, the answer often comes down to one thing — a solid marketing plan. A marketing plan isn’t just a document — it’s the roadmap that guides your brand’s growth. It connects your vision, goals,...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-10 20:24:20 -

What Is a Marketing Strategy vs. Marketing Tactics? (And Why the Difference Matters More Than Ever)
Introduction: Why Strategy vs. Tactics Confuses So Many Marketers If you’ve ever heard someone say, “We need a new marketing strategy — let’s run some Facebook ads!” then you’ve witnessed one of the most common misunderstandings in business. Here’s the truth: running ads is not a strategy — it’s a tactic. This confusion between strategy...

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