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What is Google Analytics 4 (GA4)?Google Analytics 4, commonly referred to as GA4, is Google’s latest analytics platform that officially replaced Universal Analytics (UA) in July 2023. Unlike UA, which had been the industry standard for over a decade, GA4 introduces a fundamentally different approach to collecting, processing, and reporting data. It was designed to meet modern data needs, balancing advanced machine...0 Commentaires 0 Parts 707 Vue 0 Aperçu
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What role does technology play in business forecasting?In today’s rapidly evolving business landscape, forecasting has become an indispensable tool for guiding strategic decisions, resource allocation, and long-term planning. The process of forecasting relies on predicting future trends based on historical data and market analysis. However, the sheer volume of data and the complexity of factors influencing business outcomes can make accurate...0 Commentaires 0 Parts 10KB Vue 0 Aperçu
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Why Pay for Analytics Tools?In today’s digital economy, businesses of all sizes generate massive amounts of data every day. Website traffic, customer interactions, email campaigns, sales performance, and social media engagement all produce data points that can either be ignored or used to drive smarter decisions. While free analytics tools like Google Analytics, Facebook Insights, or basic CRM dashboards are widely...0 Commentaires 0 Parts 2KB Vue 0 Aperçu