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Dacey Rankins

added blog Business
2025-09-15 18:57:46 -

How Is Product Marketing Different from Product Management?
In the tech and SaaS world, few roles are as complementary—and as frequently confused—as Product Marketing (PMM) and Product Management (PM). At first glance, both functions deal with the product, customer needs, and market dynamics. But their focus, responsibilities, and measures of success are fundamentally different. Understanding the distinction between product marketing and...

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Dacey Rankins

added blog Business
2025-08-15 20:34:17 -

Product Management vs. Project Management (or vs. Product Ownership or Product Marketing)?
Although the terms are often confused, product management, project management, product ownership, and product marketing are distinct disciplines. Product management focuses on defining what should be built and why. PMs set the vision, roadmap, and priorities based on customer needs and business strategy. Project management is about how to execute. Project managers coordinate timelines,...

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Dacey Rankins

added blog Business
2025-08-15 20:31:22 -

What Is Product Management?
Product management is a discipline focused on guiding the development, launch, and growth of products that meet customer needs and align with business goals. It sits at the intersection of strategy, design, and execution. At its core, product management is about understanding users. Product managers (PMs) gather insights through research, interviews, and analytics to define problems worth...

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Dacey Rankins

added blog Business
2025-08-18 13:26:02 -

What’s the Product Management Career Path and Qualifications?
Product management has emerged as one of the most dynamic and in-demand career paths in the modern business landscape. At its core, the role of a product manager (PM) is to bridge the gap between customers, business objectives, and technology by guiding products from conception to launch and beyond. However, the journey to becoming a PM, as well as advancing within the field, is not always...

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Dacey Rankins

added blog Business
2025-08-21 16:37:56 -

How Can You Adapt Your Product Strategy to Market Changes?
In today’s fast-moving business environment, even the best product strategies can quickly become outdated. Market trends shift, new technologies emerge, competitors launch disruptive products, and customer expectations evolve rapidly. For a company to remain competitive, it must adapt its product strategy to market changes in a timely and effective way. Adapting strategy is not about...

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Dacey Rankins

added blog Business
2025-08-25 18:36:05 -

How Detailed Should a User Story Be?
and why. But one of the most common questions product managers, Scrum Masters, and development teams face is: How detailed should a user story actually be? Too much detail can overwhelm and slow down agility, while too little detail can lead to confusion, missed requirements, or poor user experiences. Striking the right balance is both an art and a science. 1. The Purpose of a User Story...

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Dacey Rankins

added blog Business
2025-08-22 18:37:07 -

How Do Customer Needs Align with Product Requirements?
At the heart of product development lies one essential principle: building something that customers truly need and value. Yet, this is often easier said than done. Many products fail not because they weren’t innovative, but because they solved the wrong problem or didn’t align closely enough with what customers were looking for. The bridge between customer needs and product...

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Dacey Rankins

added blog Business
2025-04-04 14:21:41 -

How Do I Become a Startup Founder?
Becoming a startup founder is an exciting and challenging journey, often filled with uncertainty, risk, and immense opportunity. Whether you have a groundbreaking idea or a passion for solving problems, turning that vision into a successful business requires dedication, resourcefulness, and strategic planning. In this article, we’ll walk you through the steps to becoming a startup...

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Dacey Rankins

added blog Business
2025-08-18 13:27:56 -

How Do PMs Work With Customers, Stakeholders, and Engineering Teams?
The role of a product manager (PM) can often seem ambiguous to those outside the field. Unlike engineers, designers, or marketers, PMs don’t “own” a single function—they instead serve as connectors, strategists, and facilitators who bring together diverse groups to create successful products. A PM’s ability to collaborate effectively with customers, stakeholders,...

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Dacey Rankins

added blog Business
2025-08-15 20:34:49 -

How Do Product Managers Prioritize Features?
Feature prioritization is one of the most challenging tasks for product managers. With limited resources and competing demands, PMs must decide what to build next. The process begins with gathering inputs from customers, sales teams, engineers, and executives. Each group has different perspectives, from customer needs to technical feasibility. PMs then use frameworks to evaluate options....

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Dacey Rankins

added blog Business
2025-08-21 16:43:18 -

How Do You Balance Short-Term Goals with Long-Term Vision?
One of the most challenging responsibilities for leaders, executives, and especially product managers is finding the right balance between short-term goals and the long-term vision of a company. Focusing exclusively on immediate results can lead to incremental improvements but may sacrifice innovation and sustainability. On the other hand, prioritizing only long-term aspirations without...

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Dacey Rankins

added blog Business
2025-09-15 18:55:05 -

How Do You Collaborate with Other Teams?
Product Marketing Managers (PMMs) sit at the crossroads of product, marketing, and sales. Unlike roles confined to a single department, PMMs succeed or fail based on their ability to collaborate across teams. Strong collaboration ensures consistent messaging, smooth go-to-market (GTM) execution, and alignment between what the company builds and what the market actually needs. Poor...

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Dacey Rankins

added blog Business
2025-08-20 15:36:09 -

How Do You Communicate Progress and Get Stakeholder Buy-In?
Effective communication of progress and securing stakeholder buy-in are two of the most important responsibilities in product management and leadership. Regardless of how innovative or well-executed a project is, without alignment and commitment from key stakeholders—executives, investors, team members, and even customers—it risks stagnating or failing. Stakeholder buy-in requires...

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Dacey Rankins

added blog Business
2025-08-21 16:33:32 -

How Do You Create or Develop a Product Strategy?
A well-crafted product strategy is the cornerstone of every successful product. Without it, teams risk wasting resources, building features nobody wants, or getting caught in reactive cycles to competitor moves. Developing a strong product strategy is both an art and a science—it requires a deep understanding of the market, customer needs, competitive landscape, and organizational goals....

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