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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:48:15 -

How Far into the Future Should Product Planning Go?
Product planning is at the core of effective product management, helping teams define where they are headed and how they intend to get there. But one of the most challenging questions that product managers and executives face is: how far into the future should product planning extend? Should it focus on the next sprint, the next quarter, the next few years, or even a decade into the future?...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:47:23 -

How Often Should Product Planning Happen?
Product planning is the strategic process of defining what a company should build, why it matters, and how it aligns with both customer needs and business goals. While most people agree on its importance, one of the most debated questions is: how often should product planning take place? Some argue for annual planning, others prefer quarterly cycles, and agile advocates often push for...

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Leonard Pokrovski

adicionou um novo artigo Business
2024-08-21 23:52:41 -

Lean Product Planning: How to Repeat the Path of Tesla and Not Become Yo-Mobile
Lean Product Planning: How to Repeat the Path of Tesla and Not Become Yo-Mobile I want to tell you about the Lean product planning method and the place it occupies in modern activities to create technically complex and complex products, such as an unmanned car, air taxi or modern space rockets. And at the same time, speculate on why some tech startups are turning into global corporations,...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:41:09 -

What Are Common Mistakes in Product Planning?
Product planning is one of the most critical responsibilities in product management. A strong plan aligns vision with execution, balances customer needs with business goals, and keeps stakeholders moving in the same direction. However, because planning requires synthesizing strategy, market dynamics, customer insights, and technical constraints, it’s also one of the most error-prone...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:37:11 -

What Is Product Planning?
Product planning is one of the most essential activities in business strategy and product management. It provides the structure for how an idea becomes a tangible product, how it evolves to meet customer needs, and how it contributes to the broader goals of the organization. While often underestimated, product planning is the difference between reactive development and purposeful innovation....

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:40:13 -

What Is the Product Planning Process?
Product planning is the backbone of effective product management. It transforms a vision into actionable steps, ensuring that the right product is built for the right market at the right time. While strategy sets the long-term direction and vision defines purpose, the product planning process is what turns ideas into structured initiatives that teams can execute. In this article, we’ll...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:53:01 -

What Tools or Techniques Support Product Planning?
Product planning is the backbone of effective product management. It provides clarity on what should be built, why it matters, and how it fits into the broader company strategy. Yet, without the right tools and techniques, product planning can quickly become chaotic, inconsistent, or overly reliant on gut feelings. In today’s dynamic business environment, product teams must balance...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:46:22 -

Who Should Participate in Product Planning?
Product planning is one of the most collaborative and strategic phases in product management. It defines the vision, roadmap, priorities, and execution approach for a product or portfolio. However, one of the most common questions that organizations face is: who should be involved in product planning? The answer is rarely simple. Product planning touches nearly every aspect of a...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-16 16:16:34 -

Describe a Launch You Worked On—What Went Well? What Would You Change?
Every product marketer or product manager can point to a launch that shaped their career. Product launches are defining moments—they test planning, cross-functional collaboration, and the ability to adapt when things don’t go according to plan. Reflecting on past launches provides valuable lessons, not only for individuals but also for the organizations that want to refine their...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-19 17:49:15 -

How Can the Product Stay Relevant or Adapt to Future Needs?
In the ever-changing marketplace, no product can remain static and survive. Customer expectations, technologies, and competitive landscapes evolve continuously. A product that feels relevant today might become obsolete in just a few years if it does not adapt. Companies must anticipate shifts, invest in innovation, and align their product strategies with emerging needs. Staying relevant is not...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-21 16:37:56 -

How Can You Adapt Your Product Strategy to Market Changes?
In today’s fast-moving business environment, even the best product strategies can quickly become outdated. Market trends shift, new technologies emerge, competitors launch disruptive products, and customer expectations evolve rapidly. For a company to remain competitive, it must adapt its product strategy to market changes in a timely and effective way. Adapting strategy is not about...

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Dacey Rankins

adicionou um novo artigo Business
2025-05-06 12:56:58 -

How Do I Know If It’s the Right Time to Seek External Funding?
Securing external funding is a major milestone in a startup's journey—but timing is everything. Raising too early can dilute ownership and attract the wrong investors, while waiting too long might limit growth opportunities or cause you to miss your window in the market. So how do you know when the timing is right? Here’s how to evaluate whether your startup is ready to pursue...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-21 16:43:18 -

How Do You Balance Short-Term Goals with Long-Term Vision?
One of the most challenging responsibilities for leaders, executives, and especially product managers is finding the right balance between short-term goals and the long-term vision of a company. Focusing exclusively on immediate results can lead to incremental improvements but may sacrifice innovation and sustainability. On the other hand, prioritizing only long-term aspirations without...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:55:05 -

How Do You Collaborate with Other Teams?
Product Marketing Managers (PMMs) sit at the crossroads of product, marketing, and sales. Unlike roles confined to a single department, PMMs succeed or fail based on their ability to collaborate across teams. Strong collaboration ensures consistent messaging, smooth go-to-market (GTM) execution, and alignment between what the company builds and what the market actually needs. Poor...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-22 18:36:02 -

How Do You Define Your Core Focus and Product Vision? (10-Year, 3-Year, 1-Year Plans)
Every successful product begins with a clear vision. Without one, even the most talented teams can drift off course, building features that don’t align with customer needs or business goals. Vision is the north star that guides a product team through uncertainty, competition, and market shifts. But defining that vision is easier said than done. How do leaders create a product vision that...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-19 17:58:24 -

How Do You Manage Risk in Innovation?
Innovation is the engine of growth for modern businesses. Whether it’s launching a new product, implementing a cutting-edge technology, or exploring a new market, innovation drives competitive advantage, revenue growth, and customer satisfaction. However, innovation inherently involves risk. The uncertainty of outcomes, the potential for resource loss, and market unpredictability make...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:54:27 -

How Do You Prioritize Features in Planning?
Feature prioritization is one of the most critical and challenging responsibilities in product management. A product manager must decide which features deserve immediate attention, which should wait, and which may never be built. Poor prioritization leads to wasted resources, frustrated teams, and products that miss the mark with customers. Effective prioritization, however, ensures that a...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-16 16:18:18 -

How Does Feedback (e.g., Win/Loss Data) Influence Your Roadmap?
When building and marketing products, success depends on more than vision—it requires continuous alignment with customer needs and market realities. One of the most valuable inputs into this process is feedback, especially win/loss data. Win/loss analysis, combined with broader customer and market feedback, provides actionable insights that can shape both the product roadmap and the...

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