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Dacey Rankins

added blog Marketing and Advertising
2025-11-13 17:21:15 -

Best Practices for Video Marketing — Quality, Storytelling, Captions, Format, Mobile-Friendly, CTA
Introduction Creating video content is only half the equation; making it effective requires a strategic approach to quality, storytelling, format, accessibility, and calls-to-action (CTA). Well-produced videos not only engage viewers but also drive measurable business results. Poor execution, on the other hand, can waste resources and harm your brand perception. This article outlines the best...

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Dacey Rankins

added blog Business
2025-07-14 14:46:52 -

How Are We Measuring Success? Metrics Include On-Time Delivery, Budget Adherence, Quality, and Stakeholder Satisfaction
Measuring success in project management goes beyond simply finishing the work. It’s about determining whether the project met its objectives, delivered value, and was executed in a way that aligned with expectations for time, cost, quality, and satisfaction. Establishing clear, measurable success criteria at the beginning of a project helps teams stay aligned and gives stakeholders...

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Dacey Rankins

added blog Business
2025-02-19 15:29:30 -

How Can I Improve the Production Quality of My Content?
In today’s digital landscape, content creators are under pressure to produce high-quality content that stands out from the crowd. Whether you're a YouTuber, a podcaster, or a social media influencer, improving your production quality can make a significant difference in your audience’s engagement and perception. High-quality content builds trust, keeps your audience coming back, and...

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Dacey Rankins

added blog Video
2024-11-11 16:22:45 -

The Evolution of Video Quality: From Grainy Footage to Ultra High Definition
Video quality has come a long way from its humble beginnings. From the flickering black-and-white images of early cinema to the stunning, crystal-clear visuals of today's 8K televisions, the journey of video technology has been nothing short of revolutionary. Every generation of video technology has brought about significant improvements, driven by innovations in recording, display, and...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-10 16:43:24 -

What Are the Best Practices for Video Marketing? Building Quality, Storytelling, and Strategic Impact
Introduction Video marketing has rapidly evolved from an experimental content form into one of the most critical pillars of modern digital strategy. Whether you’re targeting global audiences through professional ad campaigns or engaging niche communities through social media clips, the success of your video efforts depends on one thing — execution excellence. But what exactly...

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Dacey Rankins

added blog Business
2025-02-03 16:00:22 -

Why is Sustainability Important?
In recent years, the concept of sustainability has gained immense importance in discussions around climate change, social justice, and economic growth. But what makes sustainability so crucial? At its core, sustainability is about ensuring that the actions we take today don’t undermine the well-being of future generations. It is a holistic approach that integrates environmental, social,...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-13 17:22:40 -

Common Mistakes to Avoid in Video Marketing
Introduction Video marketing offers enormous potential, but it also comes with pitfalls that can waste time, resources, and audience goodwill. Even businesses with significant budgets can underperform if they overlook fundamentals like audience targeting, messaging, and analytics. Avoiding common mistakes ensures that video content resonates, engages, and drives measurable business outcomes....

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Dacey Rankins

added blog Business
2025-05-29 14:45:20 -

Customer Feedback Surveys: "How satisfied are you with our service?" or "What can we improve?"
In today’s competitive market, understanding customer experiences is more crucial than ever. Companies rely heavily on customer feedback surveys to evaluate their performance, identify areas for improvement, and maintain strong customer relationships. Two of the most common questions found in these surveys are: "How satisfied are you with our service?" and "What can we improve?" These...

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Dacey Rankins

added blog Business
2025-02-27 16:39:42 -

How Can Brands Find the Right Influencers to Partner With?
In the age of digital marketing, influencer partnerships have become a cornerstone of brand strategies. Influencers have the power to reach and engage targeted audiences in authentic ways, making them invaluable allies for brands looking to enhance their visibility, build trust, and drive sales. However, finding the right influencer to partner with can be a daunting task. To ensure successful...

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Dacey Rankins

added blog Business
2025-08-01 14:05:58 -

How Can I Measure Meeting Success?
From Attendance to Impact: Metrics That Matter We’ve all been in meetings that felt productive—but how do you actually know if they worked? Whether you’re leading a team, running a project, or improving operations, knowing how to measure meeting success is essential. Good meetings drive outcomes, save time, and increase alignment. Poor meetings drain energy and leave everyone...

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Dacey Rankins

added blog Business
2025-07-28 14:55:05 -

How Many Questions Are Too Many?
When gathering feedback—whether through a survey, interview, or conversation—asking the right number of questions is critical. Ask too few, and you miss insights. Ask too many, and people tune out or rush through. So, how do you find the sweet spot? The answer depends on your purpose, audience, and format. But in general: brevity encourages quality. People are more likely to...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-10 20:03:29 -

How Reliable Are Market Research Results? (And How Much Should You Trust Them?)
Introduction: The Confidence Problem in Market Research Market research is often described as the foundation of smart business decisions — but how much can you really trust the results? You might spend weeks conducting surveys, running focus groups, or analyzing customer data, only to realize that your insights didn’t translate into success once applied in the real world. A new...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-20 15:53:40 -

Many Campaigns Fail Because Inbound Volume Is Low or the Buyer Doesn’t Convert—Does Marketing Even Work for B2B?
In B2B marketing, it’s not uncommon for leaders to question the value of campaigns. Maybe inbound volume looks low. Maybe buyers aren’t converting as expected. This often sparks a critical question: Does marketing even work for B2B? The short answer: yes, B2B marketing works—but not if it’s misunderstood or misapplied. Unlike B2C, B2B buying cycles are longer,...

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