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Can I Run PR Myself (In-House) or Should I Hire a PR Agency?A Deep Dive into the Pros, Cons, and Strategic Decision-Making Behind Managing Public Relations Internally or Through an Agency In today’s hyper-connected world, where a single tweet can go viral and shape public perception overnight, Public Relations (PR) has become a critical pillar of business strategy. Whether you’re a startup looking to make a splash or an established...0 Σχόλια 0 Μοιράστηκε 4χλμ. Views 0 Προεπισκόπηση
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How can companies prepare for potential crises?In an increasingly volatile world, companies face numerous risks that could disrupt their operations and damage their reputation. Whether it's a natural disaster, a cyberattack, an economic downturn, or a public relations scandal, potential crises can strike at any time. The key to minimizing the impact of a crisis is preparation. By proactively planning for worst-case scenarios, companies can...0 Σχόλια 0 Μοιράστηκε 17χλμ. Views 0 Προεπισκόπηση
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How Do I Handle Negative Comments and Reputation Issues on Social Media?Social media can be a brand’s best friend — or its biggest challenge. The same platforms that let you connect directly with audiences also give dissatisfied customers a loud public voice. How you handle negative comments, criticism, and crises online says more about your brand than the content you post on your best day. This article explains how to respond professionally, protect...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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How Do You Start a PR Campaign?Introduction: Turning Strategy into Storytelling Every successful business has a story — but not every business knows how to tell it well. That’s where public relations (PR) campaigns come in. A PR campaign is more than a press release or a media pitch. It’s a coordinated communication effort designed to shape public perception, build awareness, and drive engagement...0 Σχόλια 0 Μοιράστηκε 4χλμ. Views 0 Προεπισκόπηση
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How Long Does It Take for PR Efforts to Show Results?Understanding PR Timelines, Momentum, and Sustainable Reputation Growth Public Relations (PR) is a long game — a blend of storytelling, relationship-building, and consistent communication. Yet, one of the most common questions business leaders ask their PR teams or agencies is:“When will we start seeing results?” It’s a fair question — especially in a world of...0 Σχόλια 0 Μοιράστηκε 5χλμ. Views 0 Προεπισκόπηση
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How Long Does It Take for PR to Work (and Show Results)?Introduction: The Myth of Instant PR Wins In today’s fast-paced world, businesses often expect quick results. Marketing campaigns can show immediate data — impressions, clicks, conversions — within hours. Paid ads can deliver traffic almost instantly. But public relations (PR) doesn’t work like that. PR is not a switch you flip; it’s a reputation you build....0 Σχόλια 0 Μοιράστηκε 3χλμ. Views 0 Προεπισκόπηση
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Is Guerrilla Marketing Legal and Ethical?Understanding the fine line between bold creativity and responsible marketing. Introduction: The Law and the Art of Unconventional Marketing Guerrilla marketing thrives on surprise. It turns sidewalks into billboards, flash mobs into stories, and creativity into virality. But what happens when surprise crosses the line into illegality or ethical controversy? For every legendary guerrilla...0 Σχόλια 0 Μοιράστηκε 4χλμ. Views 0 Προεπισκόπηση
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The Disadvantages and Risks of Guerrilla Marketing (and How to Avoid Them)Creativity without caution can backfire. Here’s how to do it right. Introduction: The Double-Edged Sword of Guerrilla Marketing Guerrilla marketing is the rebel child of the advertising world — unconventional, creative, and attention-grabbing.It thrives on surprise, emotion, and boldness. But that same boldness can be a double-edged sword. When guerrilla campaigns go wrong,...0 Σχόλια 0 Μοιράστηκε 3χλμ. Views 0 Προεπισκόπηση
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The Risks and Pitfalls of Using User-Generated Content (UGC): Managing the Double-Edged SwordIntroduction User-Generated Content (UGC) is one of the most powerful tools in modern marketing. It brings authenticity, community engagement, and credibility that brand-created content often can’t replicate. Yet while UGC can drive awareness and loyalty, it also carries hidden risks that, if ignored, can harm a brand’s reputation, legal standing, or search visibility. Using UGC...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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