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Dacey Rankins

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2025-12-17 23:42:34 -

How Do I Measure Lead Generation Performance?
Measuring lead generation performance is what separates guessing from scaling. Many businesses generate leads but have no clear idea which efforts work, which waste money, and which can be improved. Without measurement, lead generation becomes activity without insight. This article explains how to measure lead generation performance properly, which KPIs matter at each stage, how to build...

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Dacey Rankins

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2025-09-01 09:27:04 -

Other Frequently Asked GA4-Specific Questions
Since the launch of Google Analytics 4 (GA4), many users have struggled with the transition from Universal Analytics (UA). The platform introduces new terms, reporting methods, and even an entirely different data model. As a result, both beginners and experienced marketers often have similar questions when learning GA4. This article answers some of the most frequently asked GA4-specific...

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Dacey Rankins

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2025-11-18 15:42:12 -

What Metrics or KPIs Should I Use to Measure Business Development Success?
Business development often feels abstract compared to sales or marketing. Sales has closed deals. Marketing has lead volume. But business development? It deals with long-term relationships, partnership potential, market expansion, and strategies that take months—sometimes years—to mature. Because of this, one of the most common questions leaders ask is:“How do we measure...

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