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Dacey Rankins

added blog Business
2024-12-27 15:50:53 -

How Does Digital Transformation Impact Business Strategy?
Digital transformation has revolutionized the way businesses operate, compelling companies to rethink their strategies, structures, and processes. As organizations face an increasingly digital world, integrating technology and innovation into their business strategies is no longer optional—it’s essential for survival and growth. In this article, we explore how digital transformation...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-05 23:54:49 -

How Do Ads Make Money?
Advertising is one of the largest industries in the world, generating hundreds of billions of dollars every year. But how does that money actually move? How do platforms like Google, Facebook, TikTok, websites, apps, and creators all get paid? And why are advertisers willing to spend so much? This article explains exactly how ads make money, breaking down the full advertising economy in clear,...

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Dacey Rankins

added blog Business
2025-12-19 19:20:33 -

How Does Sales Forecasting Work?
Sales forecasting is the backbone of predictable growth. When forecasting is accurate, companies can hire confidently, invest wisely, manage cash flow, and set realistic goals. When forecasting is weak, leadership is forced into reactive decisions, missed targets, and unnecessary risk. Despite its importance, sales forecasting is often misunderstood, poorly implemented, or overly optimistic....

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