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Dacey Rankins

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2025-12-17 23:42:34 -

How Do I Measure Lead Generation Performance?
Measuring lead generation performance is what separates guessing from scaling. Many businesses generate leads but have no clear idea which efforts work, which waste money, and which can be improved. Without measurement, lead generation becomes activity without insight. This article explains how to measure lead generation performance properly, which KPIs matter at each stage, how to build...

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Dacey Rankins

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2025-12-15 18:31:05 -

How Do I Set Sales Goals?
Setting sales goals sounds simple — until you try to do it properly. Many people either set goals that are too vague (“sell more”), too ambitious (“double revenue next month”), or completely disconnected from daily actions. The result is frustration, inconsistency, and burnout. Effective sales goals are not motivational slogans. They are clear targets connected to...

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Dacey Rankins

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2025-12-15 17:22:57 -

What Are KPIs in Sales?
KPIs are one of the most important concepts in sales — and also one of the most misunderstood. Many people hear the term “KPIs” and think it’s complicated or only for managers. In reality, KPIs are what make sales predictable, improvable, and scalable. If you don’t track KPIs, you’re guessing.If you track KPIs, you can improve almost everything. This...

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Dacey Rankins

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2025-12-15 17:37:16 -

What Is CRM in Sales?
CRM is one of the most important concepts in modern sales — yet many people use it incorrectly or don’t understand it at all. Some think CRM is just “software.” Others see it as extra admin work. In reality, CRM is the backbone of scalable, predictable sales. If sales feels chaotic, stressful, or inconsistent, the problem is almost always a lack of proper CRM usage....

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