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Dacey Rankins

adicionou um novo artigo Business
2025-05-06 12:53:02 -

How Can a Startup CEO Effectively Scale the Company?
Scaling a startup is one of the most challenging—and rewarding—phases in a founder’s journey. While launching a product and gaining early traction are major achievements, true success lies in the ability to grow sustainably without losing efficiency, culture, or customer focus. For startup CEOs, effective scaling requires strategic foresight, operational discipline, and...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-05 15:41:29 -

How Can I Secure Additional Funding for Scaling?
Scaling a business is often the most exciting yet challenging stage of entrepreneurship. Unlike the startup phase, where the focus is on finding product-market fit, scaling requires heavy investment in infrastructure, marketing, technology, and people. But growth demands resources, and those resources require capital. The key question most entrepreneurs face is: how can I secure additional...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-15 17:28:07 -

How Do I Increase My Sales?
Increasing sales is one of the most common goals in business — and also one of the most misunderstood. Many people assume that increasing sales means “working harder” or “selling more aggressively.” In reality, sustainable sales growth comes from improving systems, skills, and decision-making, not pressure or luck. This article gives you a full, structured roadmap...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-20 17:07:53 -

How Do You Scale Customer Acquisition?
Scaling customer acquisition is one of the most challenging—and most important—phases of business growth. What works to acquire the first 100 or 1,000 customers often breaks when a company tries to reach 10,000, 100,000, or more. Costs rise, channels saturate, teams strain, and efficiency declines. True acquisition scaling is not about “doing more.” It is about building...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-12 16:23:36 -

How is Growth Hacking Implemented in Organizations?
Growth hacking has grown from a niche startup practice into a mainstream methodology for businesses of all sizes. At its core, growth hacking is about experimenting rapidly, measuring results, and scaling what works. But knowing what it is conceptually and actually implementing it within an organization are two very different things. To implement growth hacking effectively, businesses need to...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-20 17:15:22 -

Is Customer Acquisition Expensive?
Customer acquisition is often described as one of the most expensive parts of growing a business—and in many cases, that reputation is deserved. Advertising costs continue to rise, competition is fierce, and customers are harder to convert than ever before. But whether customer acquisition is “expensive” depends on how it’s measured, managed, and optimized. This article...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-17 10:53:01 -

Is Viral Growth Always Desirable?
Viral growth is one of the most exciting concepts in business and marketing. The idea that your product, campaign, or content can spread rapidly without heavy marketing spend has fueled the success of companies like TikTok, Dropbox, and WhatsApp. But while viral growth can deliver rapid user acquisition and brand exposure, it isn’t always the holy grail it appears to be. In fact, viral...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-19 15:17:34 -

What Are Common Customer Acquisition Mistakes?
Customer acquisition is one of the most expensive and complex parts of growing a business. When done well, it creates predictable revenue and long-term profitability. When done poorly, it quietly drains budgets, inflates customer acquisition cost (CAC), and gives teams a false sense of progress. Many businesses struggle with acquisition not because they lack effort, but because they repeat the...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-31 15:47:19 -

What Are the Challenges Associated with Bootstrapping?
Bootstrapping a business can be an attractive approach for many entrepreneurs, offering the advantage of maintaining full control and avoiding external funding. However, while the benefits are clear, there are also several challenges associated with bootstrapping that entrepreneurs must navigate carefully. These challenges can range from limited financial resources to personal financial risk,...

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Leonard Pokrovski

adicionou um novo artigo Business and Corporate Finance
2026-01-13 18:33:28 -

What Does a CFO Do in a Startup?
What Does a CFO Do in a Startup? Fundraising, Runway, and Scaling Explained In a startup, the Chief Financial Officer (CFO) is not just the person who “handles the money.” Unlike in large corporations—where finance roles are highly specialized—a startup CFO plays a broad, strategic role that directly affects survival, growth, and long-term success. At early...

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