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Dacey Rankins

added blog Marketing and Advertising
2025-10-08 17:21:05 -

Are Micro-Influencers Worth It? A Deep Dive into the Power of Smaller Voices
Introduction: The Rise of the Micro-Influencer In the fast-paced world of digital marketing, influencer marketing has become one of the most powerful ways for brands to connect authentically with their audiences. But as the influencer landscape matures, marketers have started to realize that bigger isn’t always better. While macro- and mega-influencers boast massive followings,...

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Dacey Rankins

added blog Business
2025-09-05 15:36:49 -

How Can Social Media Help Business Growth?
In the modern digital economy, businesses of all sizes—from local startups to global corporations—use social media as a powerful driver of growth. What was once a space for casual interaction is now a strategic business tool that can help companies build brand awareness, connect with audiences, and drive measurable sales. But how exactly does social media contribute to business...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-14 17:11:59 -

How to Build Brand Awareness and Grow Your Brand
Introduction: Why Brand Awareness Is the Foundation of Growth You can have the best product, the most competitive pricing, and the smartest team — but if no one knows your brand exists, you don’t have a business yet. That’s where brand awareness comes in. Brand awareness is not just about recognition — it’s about familiarity and trust. It’s the difference...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-13 17:37:23 -

How to Create a Marketing Plan (and the 10 Questions Every Marketer Should Answer)
Introduction Marketing can feel like a vast and complex ecosystem — full of buzzwords, endless platforms, and constantly shifting algorithms. But beneath all that noise, the foundation remains timeless: A clear marketing plan, executed through the right channels, measured intelligently, and adjusted strategically, drives business growth. In this comprehensive guide, we’ll...

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Dacey Rankins

added blog Business
2025-02-07 16:14:29 -

How Will I Market My Business?
Marketing your business effectively is one of the most crucial steps in achieving success. With so many options available today, deciding how to promote your products or services can feel overwhelming. However, a well-structured marketing strategy tailored to your target audience can significantly enhance your brand visibility, customer engagement, and overall sales. Below, we’ll discuss...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-11 18:01:46 -

Is Going Viral a Guarantee of Success or Sales?
Introduction In today’s hyperconnected world, “going viral” is the dream of countless marketers, content creators, and entrepreneurs. The idea of a single video, meme, or post reaching millions of people overnight has an undeniable allure — it promises instant fame, massive visibility, and potentially explosive growth. However, the reality is far more complex. While...

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FWhoop Xelqua

added blog News and Media
2022-09-02 12:39:47 -

News and Media Addiction
In the 21st century, you can't do without media. No matter where a person lives, radio, television or the telephone are no strangers. Lent is a time of tranquility, a time when people focus on how fragile and at the same time valuable our lives are. What can be done so that the media does not suppress the coming days? 1. Dependency Problem Dependence on the media is as dangerous as any...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-03 15:03:28 -

Should I Use Organic Posts, Paid Ads, or Both on Social Media?
One of the most common questions businesses and marketers face when planning their social media strategy is:“Should I focus on organic content or invest in paid ads?” The answer isn’t as simple as choosing one or the other.In today’s digital landscape, organic and paid social media work best together — complementing one another to drive growth, visibility,...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-12 16:06:19 -

Understanding Viral Marketing: Power, Pitfalls, and Practical Strategy
1. Introduction: The Allure of Going Viral In today’s fast-moving digital ecosystem, viral marketing represents the ultimate amplification of brand storytelling. A single post, meme, or video can spread across millions of screens in hours, achieving reach that once required massive advertising budgets. However, virality is unpredictable. For every campaign that takes off, dozens fade...

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Dacey Rankins

added blog Business
2025-02-27 17:00:24 -

What Are the Benefits of Influencer Marketing?
In today's digital world, influencer marketing has become a highly effective strategy for brands looking to expand their reach and connect with consumers in an authentic way. By collaborating with influencers—individuals who have a strong following on social media platforms—brands can tap into the influencers' established relationships with their audience to drive results. The...

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