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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-08-22 19:23:32 -

How Do I Use User Behavior Analysis in Marketing, Product Development, or UX Design?
User behavior analysis (UBA) is the practice of studying how people interact with a product, service, or platform, then turning those insights into meaningful strategies. It has become one of the most powerful tools for modern businesses because it allows decisions to be based not on assumptions but on real evidence. Whether it’s in marketing, product development, or UX design, user...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-17 14:52:47 -

How to Optimize for Mobile (User Experience, Responsive Design, Page Speed)
Introduction In the digital age, mobile optimization is no longer optional—it’s the backbone of modern online success. With more than 60% of web traffic now coming from mobile devices, users expect instant access, seamless navigation, and fast-loading pages on their smartphones and tablets. A poorly optimized mobile experience can drastically reduce engagement, increase bounce...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-08-18 13:32:38 -

How Can the Product Be More User-Friendly?
User experience (UX) is the cornerstone of any successful product. A product can have cutting-edge technology, rich functionality, and even innovative features—but if it is not user-friendly, customers will struggle, get frustrated, and eventually abandon it. This makes the question, How can the product be more user-friendly?, a top priority for product managers, designers, and developers...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-09-16 16:35:18 -

How Do Onboarding and User Experience Impact Retention?
Retention is a key metric for any product or service. However, user retention doesn’t happen by accident—it is strongly influenced by the onboarding process and the overall user experience (UX). These two elements determine whether a user sees value, forms habits, and ultimately stays loyal. This article explores how onboarding and UX drive retention, why early interactions matter...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-08-26 11:46:24 -

How Should Edge Cases Be Handled in User Stories?
When writing user stories in Agile development, most teams naturally focus on the happy path—the smooth, expected way a feature should work. For example, in a login story, the happy path is a user entering valid credentials and successfully accessing their account. But what about the not-so-happy paths? What if the user enters the wrong password multiple times? What if they forget their...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-07-30 11:34:06 -

How to Ask For and Use Feedback, Especially in Surveys – Question Design, Analysis, and Follow-Up
Whether you're building a product, leading a team, or managing a service, feedback is essential for growth. Surveys are one of the most scalable and structured ways to collect feedback—but to gain meaningful insights, you need to ask the right questions, analyze responses thoughtfully, and follow up with action. Here’s a complete guide to asking for and using feedback effectively...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-17 15:20:59 -

How to Balance Mobile Site vs Mobile App — Which Is Better?
Introduction In today’s mobile-first world, businesses face a pivotal decision: should they invest in a mobile website, a mobile app, or both? The debate isn’t just about technology—it’s about user experience, accessibility, and strategic alignment with business goals. More than 60% of global web traffic now comes from mobile devices, and users spend over 85% of their...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-07-25 14:06:54 -

Improvement Suggestions: How to Turn Customer Input into Action
No product or service is perfect—but listening to your customers can bring you closer. Asking open-ended questions like “How could we improve?” or “What features do you value most or least?” is a simple yet powerful way to gather actionable insights. Customers use your product every day in real-world contexts, and they often notice friction points or needs long...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-07-30 11:31:45 -

Survey Design: Satisfaction, Ease-of-Use, and Suggestions
A well-designed survey can provide critical insights into user experiences, helping teams improve products, services, or processes. Among the most informative categories in a survey are satisfaction, ease-of-use, and suggestions. Together, these dimensions offer a balanced view of what’s working, what’s not, and what users would like to see improved. Here’s how to design a...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-07-25 14:02:28 -

Usability and Effectiveness: Do Your Products Truly Work for Your Customers?
When evaluating a product or service, one of the most important questions a customer can answer is:“Does this product solve your problem?” This gets to the heart of both usability (how easy something is to use) and effectiveness (how well it works). If a product is difficult to navigate or doesn’t deliver its intended result, customers won’t stay long—even if it...

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