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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-11-06 18:58:32 -

How Businesses Can Encourage Users to Generate Content: Turning Audiences into Advocates
Introduction In today’s digital landscape, User-Generated Content (UGC) is one of the most valuable assets a brand can cultivate. It’s authentic, engaging, and infinitely scalable. Yet while customers naturally share their experiences, the brands that succeed are those that intentionally design systems to encourage, collect, and amplify that content. Encouraging UGC isn’t...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2026-02-17 15:41:55 -

How Do I Avoid Annoying Users with Retargeting Ads? A Complete Guide to Respectful and Effective Advertising
Retargeting is designed to remind potential customers about your brand, products, or services. When done correctly, it feels helpful and timely. When done poorly, it feels intrusive, repetitive, and irritating. Many users today associate retargeting with “being followed around the internet,” which can damage brand perception and reduce long-term trust. In 2026, major platforms...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2026-02-12 20:38:25 -

How Do I Exclude Converted Users from Remarketing? A Complete Guide to Smarter Retargeting
One of the fastest ways to waste advertising budget and damage customer relationships is continuing to show ads to people who have already converted. When customers see ads for products they just purchased, it signals poor targeting and lack of awareness. Instead of feeling valued, they feel ignored. Modern platforms such as Google Ads, Meta Platforms, Inc., and YouTube provide advanced tools...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2024-09-09 18:39:30 -

How to Create a Product That Will Be Popular with Users
The problem is that often the opinion of product developers does not coincide with the opinion of customers. Therefore, if you incorrectly identify the target audience, interpret its desires and needs, then the company will not be able to effectively sell the product. It will simply turn out to be unclaimed, despite the efforts and money...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-09-01 09:28:13 -

What Other Questions Do Users Often Ask About GA4?
Since the launch of Google Analytics 4 (GA4), many marketers, analysts, and business owners have raised recurring questions about how the tool works and how it differs from Universal Analytics (UA). Beyond the standard migration and setup issues, users are curious about how to measure performance, interpret metrics, and create meaningful reports. This article explores the other common...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-07-15 15:56:43 -

Who Are the Stakeholders and What Are Their Interests? Identifying Sponsors, End-Users, Decision-Makers, and Managing Engagement
Understanding who your stakeholders are—and what they care about—is one of the most important steps in successful project management. Stakeholders influence, fund, use, or are affected by the project. Their needs, priorities, and level of involvement can directly impact the outcome, so identifying and engaging them early is key. 1. Define Stakeholders Clearly Stakeholders can...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-09-17 10:52:15 -

Why Do Users Share Content?
Content sharing is one of the most powerful drivers of online visibility, community growth, and viral expansion. Every like, repost, or referral creates organic exposure that money alone can’t buy. But why do people share content? The motivations go far beyond mere convenience. Understanding the psychology of sharing can help businesses, marketers, and product designers create...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-08-30 00:50:41 -

What Is a Session?
When analyzing website performance in Google Analytics, one of the most frequently encountered terms is “session.” It may seem like a simple concept, but understanding how sessions are defined and measured is critical for interpreting your analytics data correctly. Many decisions about marketing effectiveness, user engagement, and conversion rates depend on how sessions are counted....

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-08-28 17:39:19 -

What Product Metrics Do You Actually Keep Track of and How Often Do You Review the Numbers?
Every successful product team knows that data is the compass guiding their decisions. Without metrics, product development risks becoming a guessing game rather than a strategic, informed process. But with so many data points available, one of the most common challenges for teams is deciding which product metrics matter most and how frequently they should be reviewed. This article will explore...

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