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Dacey Rankins

adicionou um novo artigo Business
2025-12-08 18:41:04 -

How Do I Identify My Ideal Customer Profile (ICP)?
One of the biggest reasons startups fail at sales is not because their pitch is weak, or their price is wrong, or their marketing is bad — it’s because they’re selling to the wrong people. Without clearly defining your Ideal Customer Profile (ICP), every part of your sales process becomes harder: prospecting, qualifying, pitching, closing, and retention. A strong ICP is the...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-08 18:29:27 -

How Do I Find Prospects?
Finding prospects is the foundation of every business that intends to grow. Whether you’re a founder, an early sales rep, a freelancer, or someone responsible for generating pipeline, your ability to find the right people determines how well your pitch, product, and sales process will perform. But prospecting isn't about randomly contacting people. It’s about identifying qualified...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-22 15:34:32 -

What Should B2B Leaders Ask to Drive Growth and Refine Marketing Strategy?
In B2B organizations, growth doesn’t happen by chance—it’s the result of disciplined strategy, constant measurement, and a willingness to adapt. Yet, many leadership teams fall into the trap of focusing only on surface-level metrics like quarterly revenue or lead volume. While important, these numbers don’t tell the full story. The most successful B2B leaders ask better...

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