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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-09-22 15:39:57 -

Many Campaigns Fail Because Inbound Volume is Low or the Buyer Doesn’t Convert — Does Marketing Even Work for B2B?
It’s a familiar story in B2B organizations: marketing launches campaigns, invests in content, webinars, and paid ads, yet the results are disappointing. Leads are scarce, or the leads that do arrive fail to convert into opportunities. Sales teams complain, executives question ROI, and confidence in marketing wanes. The truth is that marketing absolutely works in B2B, but success requires...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-09-20 15:53:40 -

Many Campaigns Fail Because Inbound Volume Is Low or the Buyer Doesn’t Convert—Does Marketing Even Work for B2B?
In B2B marketing, it’s not uncommon for leaders to question the value of campaigns. Maybe inbound volume looks low. Maybe buyers aren’t converting as expected. This often sparks a critical question: Does marketing even work for B2B? The short answer: yes, B2B marketing works—but not if it’s misunderstood or misapplied. Unlike B2C, B2B buying cycles are longer,...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-11-03 15:06:23 -

Content Marketing Strategy: How to Build One That Works
Creating content is easy.Creating content that drives measurable business growth — that’s where strategy comes in. A well-defined content marketing strategy ensures every article, video, or social post serves a purpose. It aligns your efforts with real goals, so you’re not just posting “because everyone else is.” In this continuation, we’ll break down how...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-11-05 14:39:43 -

Is My Business Considered Telemarketing? Understanding What Qualifies and Why It Matters
Introduction Many organizations engage in telephone-based outreach — calling customers, confirming appointments, following up on leads, or conducting satisfaction surveys. Yet, not every phone interaction is automatically classified as telemarketing. Understanding whether your business activities qualify as telemarketing is essential. It affects how you operate, what regulations you...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-09-22 15:26:31 -

What Are Common Tactical Questions Around SEO, Content Marketing, and Campaign Execution?
Marketing leaders often talk strategy—setting goals, defining ICPs, or positioning brands. But what really drives performance are the tactical decisions teams make daily. In SEO, content marketing, and campaign execution, the difference between success and failure often lies in the details: which keywords to target, how to structure campaigns, and what metrics to prioritize. This guide...

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Dacey Rankins

добавлена новая статья Business
2025-09-29 20:00:23 -

What Are Their Marketing Strategies?
When analyzing competitors, one of the most valuable insights you can uncover is their marketing strategy. Understanding how they attract, engage, and retain customers provides you with a roadmap for what works in your industry—and where gaps exist that you can capitalize on. By examining competitors’ marketing tactics, such as their digital presence, content marketing, social media...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-11-03 15:04:56 -

What Is Content Marketing and Why Does It Matter?
Content marketing has become one of the most powerful ways for businesses to attract, engage, and convert audiences online. In a digital world where attention is scarce and competition is fierce, content marketing allows you to build trust, demonstrate expertise, and drive profitable customer action — without shouting or spamming. But what exactly is content marketing? Why does it...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-15 15:16:48 -

What Is Content Marketing and Why It’s Important
1. Introduction: The Era of Content-First Marketing In the digital age, content is not just king — it’s the entire kingdom. Every successful brand today — from global giants like HubSpot and Red Bull to small local businesses — thrives on a foundation of strategic content marketing. It’s how brands build authority, engage audiences, and drive sales without...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-11-05 14:36:13 -

What Is Telemarketing? Understanding Its Role, Purpose, and Modern Transformation
Introduction Telemarketing is one of the most enduring and adaptable forms of direct marketing. Despite the rise of digital channels—email, social media, and AI-driven automation—the power of a live human voice connecting with another person remains remarkably effective. At its core, telemarketing is the practice of using the telephone to promote, sell, or solicit products or...

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