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Dacey Rankins

adicionou um novo artigo Business
2025-12-18 20:21:52 -

How Do I Create a Lead Generation Funnel?
A lead generation funnel is the system that turns attention into revenue. It’s not a single ad, page, or email — it’s the entire journey someone takes from first contact to becoming a qualified lead (and eventually a customer). Businesses that struggle with lead generation usually don’t have a traffic problem — they have a funnel problem. This article breaks down...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-17 18:56:05 -

How Do I Generate B2B Leads?
B2B lead generation is different from B2C. You are not selling to impulse buyers — you are selling to decision-makers, teams, and organizations with budgets, processes, and priorities. That means fewer leads, higher value, longer cycles, and a greater need for relevance. This article explains how to generate B2B leads step by step, which channels work best, how strategies differ by...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-16 21:28:35 -

How Does Inbound Lead Generation Work?
Inbound lead generation is one of the most powerful — and misunderstood — concepts in modern sales and marketing. Many people assume inbound simply means “posting content” or “waiting for leads to arrive.” In reality, inbound lead generation is a structured system designed to attract the right people, earn their trust, and guide them into sales conversations...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-05 14:39:43 -

Is My Business Considered Telemarketing? Understanding What Qualifies and Why It Matters
Introduction Many organizations engage in telephone-based outreach — calling customers, confirming appointments, following up on leads, or conducting satisfaction surveys. Yet, not every phone interaction is automatically classified as telemarketing. Understanding whether your business activities qualify as telemarketing is essential. It affects how you operate, what regulations you...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-22 15:39:57 -

Many Campaigns Fail Because Inbound Volume is Low or the Buyer Doesn’t Convert — Does Marketing Even Work for B2B?
It’s a familiar story in B2B organizations: marketing launches campaigns, invests in content, webinars, and paid ads, yet the results are disappointing. Leads are scarce, or the leads that do arrive fail to convert into opportunities. Sales teams complain, executives question ROI, and confidence in marketing wanes. The truth is that marketing absolutely works in B2B, but success requires...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-20 15:53:40 -

Many Campaigns Fail Because Inbound Volume Is Low or the Buyer Doesn’t Convert—Does Marketing Even Work for B2B?
In B2B marketing, it’s not uncommon for leaders to question the value of campaigns. Maybe inbound volume looks low. Maybe buyers aren’t converting as expected. This often sparks a critical question: Does marketing even work for B2B? The short answer: yes, B2B marketing works—but not if it’s misunderstood or misapplied. Unlike B2C, B2B buying cycles are longer,...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-14 23:47:41 -

Telemarketing Explained: A Comprehensive Guide for Businesses and Consumers
Introduction Telemarketing remains one of the most widely used direct marketing strategies, allowing businesses to reach potential customers through telephone calls. Despite the rise of digital marketing and automated channels, telemarketing continues to be effective for lead generation, sales conversion, and customer engagement. This article explores the concept of telemarketing, its...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-22 15:26:31 -

What Are Common Tactical Questions Around SEO, Content Marketing, and Campaign Execution?
Marketing leaders often talk strategy—setting goals, defining ICPs, or positioning brands. But what really drives performance are the tactical decisions teams make daily. In SEO, content marketing, and campaign execution, the difference between success and failure often lies in the details: which keywords to target, how to structure campaigns, and what metrics to prioritize. This guide...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-16 21:40:02 -

What Are the Best Tools for Lead Generation?
Lead generation today is no longer just about effort — it’s about leverage. The right tools don’t replace good strategy or skill, but they multiply output, improve consistency, and reduce wasted time. The wrong tools, on the other hand, add complexity without results. This article gives a clear, structured overview of the best lead generation tools, what they do, how they fit...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-18 18:13:56 -

What Is Lead Nurturing and How Does It Work?
Lead nurturing is one of the most misunderstood and most important parts of sales and marketing. Many businesses focus heavily on generating leads, but far fewer know how to convert those leads into paying customers. That gap is where lead nurturing lives. This article explains what lead nurturing is, why it matters, how it works step by step, and how businesses use it to consistently turn...

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