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What Is Lead Generation in Sales?Lead generation is the starting point of all sales. Without leads, there are no conversations. Without conversations, there are no deals. And without deals, there is no revenue. Yet despite its importance, lead generation is often misunderstood or oversimplified. Some people think lead generation is just “getting emails.” Others think it’s only ads or cold calls. In reality,...0 Комментарии 0 Поделились 2Кб Просмотры 0 предпросмотр
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What Is Prospecting in Sales?In sales, nothing meaningful happens until you find the right people to sell to. That first step — searching for potential customers — is called prospecting. And while "closing deals" gets more glamour, successful prospecting is the backbone of consistent sales. Without good prospects, even the best pitch will fall flat. This article explores what prospecting really means, why it's...0 Комментарии 0 Поделились 3Кб Просмотры 0 предпросмотр
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What Is the Difference Between Marketing and Sales?Marketing and sales are closely related, and people often mix them up — but they are not the same thing. They work together, but they play different roles in helping a business grow. Think of it like this:Marketing brings people to the door.Sales gets them to walk through it. This article breaks everything down in a simple, beginner-friendly way and shows exactly how marketing and sales...0 Комментарии 0 Поделились 1Кб Просмотры 0 предпросмотр
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Why Is Prospecting Important in Sales?Prospecting is the foundation of every successful sales operation. Whether you’re an SDR trying to hit your quota, a founder trying to sign your first customers, or a seasoned rep closing enterprise deals—your pipeline is everything. Without consistent prospecting, even the best closers fail.With consistent prospecting, even average reps become top performers. Below is a clear,...0 Комментарии 0 Поделились 4Кб Просмотры 0 предпросмотр