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Leonard Pokrovski

adicionou um novo artigo Business
2024-08-23 15:37:58 -

Analytics tools in marketing
Analytics tools in marketing Analytics is the heart of successful marketing. Without data analysis, we are left in the dark and unable to understand what works and what doesn't. And while collecting and analyzing data may seem like a daunting and tedious process, there are tools available to help you with the task. Let's take a look at some of the...

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Leonard Pokrovski

adicionou um novo artigo Business
2024-08-30 20:22:18 -

B2B Marketing
B2B Marketing In B2B (business to business), one company sells a product or provides a service for another company. For example, a coffee shop buys coffee machines from a supplier. Or a consulting firm buys accounting software from an IT company. In this article, we will tell you what B2B marketing is, what is its target audience, sales funnel, and much more↓...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-20 15:51:55 -

B2B Marketing Often Targets a Buying Group—You Have to Define Each Member and Their Influence
Unlike B2C marketing, where a single individual often makes the purchase decision, B2B buying is rarely a solo effort. In fact, Gartner research shows that the typical B2B purchase decision involves 6–10 stakeholders. Each member brings unique priorities, objections, and levels of influence. For marketers, this means success depends not only on understanding the organization’s...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-22 15:38:10 -

B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their Influence
In B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where a consumer may make a snap decision, B2B decisions often involve a buying group—a collection of stakeholders who influence, approve, and implement purchases. Each member has different priorities, concerns, and levels of influence. Understanding this buying group is crucial for marketers. A...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-03 20:40:07 -

Best Practices for Effective Email Marketing in 2023 (and Beyond)
Introduction Email marketing is one of the most reliable and profitable digital marketing strategies available today. Despite the rise of social media and other platforms, email continues to deliver an impressive ROI of $36 for every $1 spent (DMA, 2023). But success with email marketing isn’t automatic. To cut through crowded inboxes, marketers must follow best practices that balance...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-18 16:12:12 -

Can I Do Affiliate Marketing Without Investing Money?
One of the biggest reasons affiliate marketing attracts so many beginners is its reputation as a low-cost online business model. Unlike traditional businesses, you don’t need to manufacture products, hold inventory, or manage shipping. But the common question is: Can you really start affiliate marketing without investing any money at all? The short answer: Yes, it’s possible to...

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Dacey Rankins

adicionou um novo artigo Business
2024-09-03 18:27:53 -

Current Content Marketing Trends in 2024
Content MarketingContent marketing is one of the leading areas of Internet marketing, built on the creation and distribution of useful material for users to build brand reputation and audience loyalty. In practice, content marketing can help companies understand their target audience, interact with them directly, and also open the way to creative experimentation. Active content generation...

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Dacey Rankins

adicionou um novo artigo Business
2024-09-03 18:43:08 -

Digital marketing
Digital marketing is a way to promote goods and services over the Internet. To find new customers, retain old ones, and increase brand awareness, online tools and digital channels are used. What is Digital MarketingImagine that you want to sell a bicycle. In the past, you would have hung an ad on a pole or in a newspaper. Today, there is a more effective way - to place an ad on special sites,...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-02 20:05:32 -

Direct Marketing vs. Advertising: Key Differences Explained
Introduction The terms direct marketing and advertising are often used interchangeably, but they represent two very different approaches to reaching customers. While both are designed to attract attention, generate interest, and drive sales, the strategies, execution, and outcomes vary significantly. Understanding the differences between direct marketing and advertising helps businesses...

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Dacey Rankins

adicionou um novo artigo Finance
2024-10-04 15:37:40 -

Discount trap: how not to fall for the marketing tricks of car dealerships
Today's auto market is full of enticing offers promising significant discounts and additional benefits, such as psychology training to improve customer service skills. Numerous car dealerships attract the attention of customers with high-profile promotions and advertising campaigns, convincing that now is the most profitable time to buy. However, flashy banners and persuasive words often hide...

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Dacey Rankins

adicionou um novo artigo Business
2024-12-16 14:09:11 -

Growing Your Business: Strategies for Scaling and Success
Growing a business is an exciting yet challenging process that requires strategic planning, effective marketing, and the right tools. Scaling successfully means reaching new customers, increasing sales, and expanding your presence. In this article, we’ll explore how you can scale your business, implement effective marketing strategies, build a social media presence, and leverage the best...

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Dacey Rankins

adicionou um novo artigo Business
2024-12-27 15:57:28 -

How Do I Write a Professional Business Biography?
A professional business biography is a powerful tool that provides insight into your career journey, professional achievements, and the value you bring to your industry. Whether for a company website, networking purposes, or a social media profile, crafting a well-written business biography is essential for presenting yourself as a credible and accomplished professional. It not only showcases...

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Dacey Rankins

adicionou um novo artigo Business
2025-02-05 15:43:56 -

Is There a Market for My Product or Service?
One of the most crucial questions for any entrepreneur or business owner is whether there is a market for their product or service. In today’s competitive landscape, simply having a great idea isn’t enough—determining if there’s demand for what you’re offering is essential for the survival and success of your business. Without understanding the market, you risk...

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Dacey Rankins

adicionou um novo artigo Business
2024-12-18 16:54:00 -

What Are the Common Mistakes in Business Planning?
Many look for pitfalls to avoid while drafting their plans. Business planning is a critical part of building a successful enterprise. A well-thought-out business plan not only serves as a roadmap for your business but is also often essential when seeking investors or loans. However, despite its importance, many entrepreneurs make common mistakes while drafting their plans. These errors can...

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Leonard Pokrovski

adicionou um novo artigo FAQs, Help, and Tutorials
2024-03-26 20:59:12 -

215 Stop Words That Can Cause Your Email to Go to Spam
215 Stop Words That Can Cause Your Email to Go to Spam It is important for email services (Gmail, Outlook) that their users do not receive spam. To this end, they have created spam filters — special algorithms that analyze emails and decide whether they are spam or not. Spam filters scan millions of emails every day and know perfectly well which...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-10 17:12:38 -

Actionable Metrics vs. Vanity Metrics: Understanding the Difference
In today's data-driven world, businesses rely on metrics to measure performance and make informed decisions. However, not all metrics are equally valuable. Some provide meaningful insights that drive growth, while others simply look impressive without contributing to actual success. These two categories are known as actionable metrics and vanity metrics. Understanding the difference between...

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Dacey Rankins

adicionou um novo artigo Business
2025-10-03 21:10:13 -

Are Facebook Ads Worth It in 2023? Pros, Cons, and Best Practices
Introduction Facebook Ads have been a cornerstone of digital marketing for more than a decade. With their precise targeting, massive reach, and cost-effective pricing, they’ve allowed businesses of all sizes to reach their ideal customers. But as of 2023, competition is tougher, privacy laws have evolved, and new platforms like TikTok and Instagram Reels have shaken the landscape. So,...

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