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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-07 14:54:22 -

What Is Guerrilla Marketing? Definition, Core Principles, and Modern Applications
Introduction Marketing has always been about grabbing attention — but in today’s world of digital noise, ad blockers, and short attention spans, standing out requires more than a catchy slogan or a well-targeted Facebook ad. Enter guerrilla marketing: an unconventional, creative, and often surprising approach that aims to make a big impact with small budgets. Unlike traditional...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-10 20:21:02 -

What Is Marketing? Definition, Scope, and Why It Matters More Than Ever
Introduction: Marketing — The Heartbeat of Every Business If sales are the lifeblood of a business, marketing is the heartbeat that keeps it flowing. Yet, despite being one of the most widely used words in business, marketing is often misunderstood. Many think it’s just about ads or social media posts. In reality, marketing is far broader — it’s about understanding...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-02 20:05:32 -

Direct Marketing vs. Advertising: Key Differences Explained
Introduction The terms direct marketing and advertising are often used interchangeably, but they represent two very different approaches to reaching customers. While both are designed to attract attention, generate interest, and drive sales, the strategies, execution, and outcomes vary significantly. Understanding the differences between direct marketing and advertising helps businesses...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-08 18:17:07 -

Micro vs Macro vs Mega Influencers: What’s the Difference and When Should You Use Each?
Introduction: The Changing Face of Influence Influencer marketing has transformed from a fringe tactic into a mainstream cornerstone of modern digital strategy. Ten years ago, the word influencer might have conjured images of celebrities or YouTubers with millions of followers. Today, the landscape is much more nuanced — and much more strategic. Brands now recognize that not all...

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Dacey Rankins

toegevoegd een audio Business
2025-08-27 15:06:43 -

What Are Performance Indicators (KPIs)?
In business management, one phrase that appears constantly in conversations about success and measurement is KPI, short for Key Performance Indicator. Organizations across industries—from tech startups to manufacturing giants—use KPIs to track progress, evaluate effectiveness, and guide decision-making. But what exactly are KPIs, and why do they matter so much? This article...

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Dacey Rankins

toegevoegd een audio Business
2025-09-15 18:53:35 -

What Constitutes an Effective Go-to-Market (GTM) Strategy?
Launching a new product, entering a new market, or targeting a new audience requires more than just a strong offering—it requires a well-structured go-to-market (GTM) strategy. A GTM strategy acts as the roadmap for how a business introduces its product to the right audience, through the right channels, with the right messaging, while ensuring the organization is aligned on execution....

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Dacey Rankins

toegevoegd een audio Business
2025-08-28 17:45:02 -

What Is a Conversion?
In the world of digital marketing and analytics, few terms are as important as conversion. A conversion represents the moment when a website visitor or user takes a desired action that aligns with your business goals. Understanding conversions is crucial because they directly measure whether your website, campaign, or app is successful at influencing user behavior. This article explores what a...

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Dacey Rankins

toegevoegd een audio Business
2025-09-29 20:19:01 -

What is Content Marketing?
Content marketing is one of the most powerful approaches in modern business strategy. Unlike traditional advertising, which focuses on direct promotion, content marketing is about creating valuable, relevant, and consistent content to attract and retain a clearly defined audience. The ultimate goal is to drive profitable customer action while building trust and authority. This article will...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-02 20:01:28 -

What Is Direct Marketing? A Complete Guide
Introduction: Understanding Direct Marketing Direct marketing is one of the oldest yet most effective forms of advertising. Unlike broad mass media ads, it focuses on communicating directly with individual consumers to encourage immediate action—whether that’s buying a product, signing up for a newsletter, or responding to a message. The rise of digital platforms has made direct...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-07 17:45:09 -

What Is Influencer Marketing?
Definition, scope, and how it works. Introduction: The Rise of Influencer Marketing In today’s digital-first world, consumers are bombarded by advertisements. Traditional marketing methods — TV, print, and even display ads — are no longer as effective as they once were. People crave authentic recommendations from trusted voices, which is where influencer marketing comes...

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