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Dacey Rankins

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2025-09-25 17:43:59 -

How CMOs Measure Marketing Effectiveness and Overcome Challenges
In today’s rapidly evolving business landscape, measuring marketing effectiveness is critical for any Chief Marketing Officer (CMO). A CMO’s role extends beyond campaign execution; they must analyze results, optimize strategies, and navigate challenges to ensure marketing drives business growth. This comprehensive guide explores how CMOs assess performance, identify key performance...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-25 15:39:27 -

How Does a CMO Measure Marketing Effectiveness?
One of the most critical responsibilities of a Chief Marketing Officer (CMO) is proving the impact of marketing on business outcomes. Marketing effectiveness is no longer judged by creativity alone. Today’s CMOs must quantify results, track key performance indicators (KPIs), and demonstrate return on investment (ROI) to justify budgets and earn credibility in the boardroom. In this...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-11-04 21:13:03 -

Measuring the Effectiveness of Storytelling in Marketing
You’ve crafted a compelling story — authentic, emotional, and aligned with your brand’s mission. But now comes the question every marketer eventually faces:“How do I know if my storytelling actually works?” Unlike direct ads or PPC campaigns, storytelling isn’t always about immediate conversions. Its value lies in connection, perception, and long-term...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-16 19:03:01 -

How Do We Audit Past Marketing Efforts to Inform a Better Strategy?
Introduction A marketing strategy without reflection is like sailing without a compass. Even the most carefully executed campaigns can fall short if insights from past performance are ignored. Conducting a marketing audit allows businesses to evaluate what has worked, identify gaps, optimize resource allocation, and build stronger strategies for the future. A thorough audit is not just a...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-30 15:38:10 -

How Is Public Relations Different from Advertising or Marketing?
In the complex world of brand communication, three disciplines often overlap — Public Relations (PR), Advertising, and Marketing. They share similar goals: to increase visibility, influence perception, and drive growth. Yet, each plays a unique role in shaping how the world sees a business. Understanding the difference between these three is essential not only for communications...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-30 16:11:59 -

How Long Does It Take for PR Efforts to Show Results?
Understanding PR Timelines, Momentum, and Sustainable Reputation Growth Public Relations (PR) is a long game — a blend of storytelling, relationship-building, and consistent communication. Yet, one of the most common questions business leaders ask their PR teams or agencies is:“When will we start seeing results?” It’s a fair question — especially in a world of...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-03 20:39:09 -

How to Measure the Success of Your Email Campaigns
Introduction Email marketing is one of the most effective ways to reach your audience, build relationships, and drive revenue. But simply sending emails isn’t enough. To ensure long-term success, you need to measure the performance of your campaigns using specific metrics and key performance indicators (KPIs). This article will provide a comprehensive guide to measuring email marketing...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-11-11 18:01:46 -

Is Going Viral a Guarantee of Success or Sales?
Introduction In today’s hyperconnected world, “going viral” is the dream of countless marketers, content creators, and entrepreneurs. The idea of a single video, meme, or post reaching millions of people overnight has an undeniable allure — it promises instant fame, massive visibility, and potentially explosive growth. However, the reality is far more complex. While...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-08 18:04:21 -

Is Influencer Marketing Effective for All Types of Brands? (A Complete 2025 Analysis)
Introduction: The Ubiquity of Influence Influencer marketing has become one of the most versatile and impactful strategies in modern advertising. By 2025, nearly 90% of marketers report that influencer collaborations deliver a stronger ROI than traditional digital ads. From tech startups to luxury fashion houses, brands across industries now leverage creators to reach audiences with...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-22 15:39:57 -

Many Campaigns Fail Because Inbound Volume is Low or the Buyer Doesn’t Convert — Does Marketing Even Work for B2B?
It’s a familiar story in B2B organizations: marketing launches campaigns, invests in content, webinars, and paid ads, yet the results are disappointing. Leads are scarce, or the leads that do arrive fail to convert into opportunities. Sales teams complain, executives question ROI, and confidence in marketing wanes. The truth is that marketing absolutely works in B2B, but success requires...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-20 15:53:40 -

Many Campaigns Fail Because Inbound Volume Is Low or the Buyer Doesn’t Convert—Does Marketing Even Work for B2B?
In B2B marketing, it’s not uncommon for leaders to question the value of campaigns. Maybe inbound volume looks low. Maybe buyers aren’t converting as expected. This often sparks a critical question: Does marketing even work for B2B? The short answer: yes, B2B marketing works—but not if it’s misunderstood or misapplied. Unlike B2C, B2B buying cycles are longer,...

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