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Examples of guerrilla marketing – promotion through creativity in advertising with a small budgetMany have heard of the term guerrilla marketing, but few have really resorted to it, and it is an excellent, inexpensive and creative tool for promotion. Guerrilla marketing is original, as can be understood from the name. As partisans arrange sabotage, so do guerrilla marketers come up with a creative bomb. The main thing is not memorized marketing and promotion methods, but creativity and...0 Commentaires 0 Parts 16KB Vue 0 Aperçu
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Marketing plan - types, development, examplesWhat is a marketing plan, what types does it include, how to develop and use it? In this article, we will dive into the topic of marketing strategies, analyze a number of examples and methods, and learn how to create a truly working marketing plan that will become the foundation for the prosperity of your business. What is meant by the term "marketing plan" This is a strategic action plan...0 Commentaires 0 Parts 12KB Vue 0 Aperçu
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The Main Types of Direct Marketing (With Examples)Introduction: Why Knowing the Types Matters Direct marketing has grown far beyond flyers and phone calls. Today, it includes digital channels like email, SMS, and even social media messaging. For businesses, choosing the right type of direct marketing depends on their audience, goals, and budget. Understanding the strengths and weaknesses of each approach allows marketers to build a...0 Commentaires 0 Parts 6KB Vue 0 Aperçu
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What Are the 4 Ps of Marketing? The Complete Guide to the Marketing Mix (with Examples)Introduction: The Foundation of Every Successful Marketing Strategy Every successful marketing plan — whether for a local café, a global tech brand, or an online startup — rests on one enduring framework: the 4 Ps of Marketing, also known as the Marketing Mix. Conceived in the 1960s by E. Jerome McCarthy and popularized by Philip Kotler, the 4 Ps — Product, Price,...0 Commentaires 0 Parts 2KB Vue 0 Aperçu
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Common Examples of User-Generated Content (UGC): How Real Customers Shape Modern BrandsIntroduction In a world where consumers trust people more than polished marketing, User-Generated Content (UGC) has become the new standard of authenticity. Brands today no longer have exclusive control over their image—audiences actively shape it through posts, reviews, and shared experiences. The beauty of UGC lies in its diversity. It takes many forms, spanning every digital platform...0 Commentaires 0 Parts 7KB Vue 0 Aperçu
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Common Mistakes to Avoid in Market Research (and How to Fix Them)Introduction Market research is one of the most powerful tools a business can use.It guides decisions, validates ideas, and minimizes risk. But — and this is crucial — bad research can be more dangerous than no research at all. Poorly planned or executed studies can mislead decision-makers, waste budgets, and even derail entire product launches. So if you’re investing time...0 Commentaires 0 Parts 4KB Vue 0 Aperçu
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Direct Marketing vs. Advertising: Key Differences ExplainedIntroduction The terms direct marketing and advertising are often used interchangeably, but they represent two very different approaches to reaching customers. While both are designed to attract attention, generate interest, and drive sales, the strategies, execution, and outcomes vary significantly. Understanding the differences between direct marketing and advertising helps businesses...0 Commentaires 0 Parts 6KB Vue 0 Aperçu
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Do I Need to Disclose That I’m Using Affiliate Links?Affiliate marketing has grown into one of the most popular ways to monetize online content. Whether you’re a blogger, YouTuber, podcaster, or social media influencer, you’ve probably considered adding affiliate links to your content. But there’s one critical question: Do you need to disclose those affiliate links? The short answer is yes. Transparency isn’t just good...0 Commentaires 0 Parts 6KB Vue 0 Aperçu
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Examples of Strong Brand Positioning: Learning from the BestIntroduction: Why Learning from the Greats Matters Brand positioning is one of the most powerful — yet subtle — tools in marketing. It’s not simply about what you sell, but how your audience perceives your place in their world. The most successful brands today are not always those with the biggest budgets or the most advanced products — they’re the ones with the...0 Commentaires 0 Parts 6KB Vue 0 Aperçu
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Guerrilla Marketing vs. Viral and Traditional Marketing: What’s the Difference?Understanding what sets guerrilla tactics apart from viral content and conventional advertising. Introduction: The Evolution of Modern Marketing In today’s hyper-connected, content-saturated world, audiences are bombarded with thousands of marketing messages every day. Traditional advertising still exists — on billboards, TV, and online banners — but it no longer...0 Commentaires 0 Parts 9KB Vue 0 Aperçu
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How Do I Launch a New Product Under My Existing Brand?Launching a new product is one of the most exciting — and risky — endeavors for any business. Done right, it can strengthen your brand, open up new revenue streams, and deepen customer loyalty. Done poorly, it can confuse customers, dilute your brand identity, or flop entirely in the marketplace. When introducing a new product under your existing brand, success depends on more than...0 Commentaires 0 Parts 7KB Vue 0 Aperçu
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How Do I Write a Radio Ad?Writing a successful radio ad is both an art and a science. Unlike visual advertising, radio relies entirely on sound, voice, and imagination. You have only a few seconds to capture attention, communicate value, and motivate listeners to act. A well-written radio script can turn casual listeners into loyal customers. A poorly written one is quickly forgotten. This guide explains how to write...0 Commentaires 0 Parts 1KB Vue 0 Aperçu
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How Much Money Can I Make with Affiliate Marketing? Is It Profitable?Affiliate marketing is often hyped as one of the easiest ways to earn passive income online. Success stories of affiliates making thousands—or even millions—of dollars in commissions float across blogs, YouTube, and social media. But the average beginner wonders: Is affiliate marketing really profitable? and How much money can I realistically make? The truth is that affiliate...0 Commentaires 0 Parts 6KB Vue 0 Aperçu
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