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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-29 15:03:05 -

Advanced Product Launch Strategies: Turning Momentum Into Market Leadership
1. Building a Product Launch Roadmap A successful launch isn’t about working harder — it’s about working smarter. The secret lies in a clear roadmap that connects your internal teams, external audiences, and strategic milestones. A roadmap breaks down the chaos into manageable, measurable stages. Here’s an example of a structured timeline: Phase Timeline...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-09 18:30:16 -

How Do I Choose the Right Market Research Method? (A Complete 2025 Guide)
Introduction: The Art of Choosing the Right Market Research Approach Market research is one of the most powerful tools a business can use — but only when done the right way. Choosing the wrong method can lead to misleading data, wasted money, and poor decisions. Imagine launching a new product based on an unrepresentative survey or misunderstanding customer motivations because you...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-09-20 15:36:11 -

How Do I Craft Effective Content and Messaging That Scales?
In B2B and B2C marketing alike, content is the engine that powers awareness, engagement, and conversion. But crafting messages that resonate deeply with your audience—and then scaling them across multiple channels, markets, and buyer personas—is one of the hardest challenges marketers face. Too often, companies produce one-off campaigns or generic content that doesn’t align...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-09-22 14:08:45 -

How Do I Craft Effective Content and Messaging That Scales?
In today’s digital-first landscape, businesses are not just competing on product features—they’re competing on content, communication, and clarity of message. In B2B especially, buyers expect highly relevant, educational, and trustworthy content before they even engage with sales. But the challenge for many organizations is this: how do you craft content and messaging that...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-23 15:31:33 -

How Do I Create a Positioning Statement? (A Step-by-Step Framework for Crafting Brand Clarity)
Introduction: Why Every Brand Needs a Clear Positioning Statement In the chaos of modern marketing — social media, influencer trends, and algorithm-driven ads — one thing remains timeless: clarity. And clarity begins with your positioning statement. Think of your positioning statement as the North Star for your brand. It defines what you do, who you serve, and why you matter...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-11-04 17:31:43 -

How Do I Tell a Good Story? The Key Elements of Powerful Storytelling in Marketing
In the world of marketing, information alone doesn’t move people — stories do. Data can inform, but stories inspire action. They make people feel, remember, and connect with your message. But what separates a forgettable story from one that leaves a lasting impression? Whether you’re writing a blog post, producing a video, or crafting an ad campaign, understanding the key...

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Dacey Rankins

добавлена новая статья Business
2025-09-12 16:23:36 -

How is Growth Hacking Implemented in Organizations?
Growth hacking has grown from a niche startup practice into a mainstream methodology for businesses of all sizes. At its core, growth hacking is about experimenting rapidly, measuring results, and scaling what works. But knowing what it is conceptually and actually implementing it within an organization are two very different things. To implement growth hacking effectively, businesses need to...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-29 15:17:40 -

How Should We Position and Market the Product?
Launching a new product is not just about having something great — it’s about making sure the right people understand why it matters. That’s where positioning and marketing come in. You can have an innovative product, but if customers can’t grasp its value instantly or if it blends into the noise of competitors, your launch will struggle. Positioning defines how your...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-29 16:13:21 -

How Will We Measure the Success of a Product Launch?
A Comprehensive Guide to Launch Metrics, KPIs, and Continuous Improvement A product launch doesn’t end when your product goes live — that’s actually when the real measurement begins. Knowing how to evaluate the success of your product launch helps you understand whether your efforts achieved the desired business outcomes, and more importantly, where to go next. Many...

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Dacey Rankins

добавлена новая статья Business
2025-09-15 19:00:21 -

How Would You Approach Positioning a New Product for a New Buyer Persona?
Product positioning is one of the most crucial responsibilities of Product Marketing Managers (PMMs). It’s not just about writing catchy taglines—it’s about defining how a product fits into the market, what problems it solves, and why it matters to a specific audience. When you’re positioning a new product for a new buyer persona, the challenge multiplies: you’re...

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