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Leonard Pokrovski

adicionou um novo artigo Business
2024-08-30 20:22:18 -

B2B Marketing
B2B Marketing In B2B (business to business), one company sells a product or provides a service for another company. For example, a coffee shop buys coffee machines from a supplier. Or a consulting firm buys accounting software from an IT company. In this article, we will tell you what B2B marketing is, what is its target audience, sales funnel, and much more↓...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-03 15:06:23 -

Content Marketing Strategy: How to Build One That Works
Creating content is easy.Creating content that drives measurable business growth — that’s where strategy comes in. A well-defined content marketing strategy ensures every article, video, or social post serves a purpose. It aligns your efforts with real goals, so you’re not just posting “because everyone else is.” In this continuation, we’ll break down how...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-18 20:21:52 -

How Do I Create a Lead Generation Funnel?
A lead generation funnel is the system that turns attention into revenue. It’s not a single ad, page, or email — it’s the entire journey someone takes from first contact to becoming a qualified lead (and eventually a customer). Businesses that struggle with lead generation usually don’t have a traffic problem — they have a funnel problem. This article breaks down...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-17 18:56:05 -

How Do I Generate B2B Leads?
B2B lead generation is different from B2C. You are not selling to impulse buyers — you are selling to decision-makers, teams, and organizations with budgets, processes, and priorities. That means fewer leads, higher value, longer cycles, and a greater need for relevance. This article explains how to generate B2B leads step by step, which channels work best, how strategies differ by...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-17 23:42:34 -

How Do I Measure Lead Generation Performance?
Measuring lead generation performance is what separates guessing from scaling. Many businesses generate leads but have no clear idea which efforts work, which waste money, and which can be improved. Without measurement, lead generation becomes activity without insight. This article explains how to measure lead generation performance properly, which KPIs matter at each stage, how to build...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-23 20:04:50 -

How Do You Align Sales with Marketing?
One of the most overlooked drivers of predictable growth is alignment between sales and marketing. When these two teams operate in silos, companies waste resources, confuse customers, and frustrate reps. When aligned, revenue growth accelerates, campaigns perform better, and sales cycles shorten. This article explains why sales and marketing alignment matters, practical strategies for...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-16 21:28:35 -

How Does Inbound Lead Generation Work?
Inbound lead generation is one of the most powerful — and misunderstood — concepts in modern sales and marketing. Many people assume inbound simply means “posting content” or “waiting for leads to arrive.” In reality, inbound lead generation is a structured system designed to attract the right people, earn their trust, and guide them into sales conversations...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-30 15:38:10 -

How Is Public Relations Different from Advertising or Marketing?
In the complex world of brand communication, three disciplines often overlap — Public Relations (PR), Advertising, and Marketing. They share similar goals: to increase visibility, influence perception, and drive growth. Yet, each plays a unique role in shaping how the world sees a business. Understanding the difference between these three is essential not only for communications...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-10 16:36:15 -

How to Measure the Success of a Video Marketing Campaign — What Metrics Truly Matter
Introduction In the digital era, video is one of the most powerful forms of storytelling. It entertains, educates, and persuades audiences in ways that text and static images rarely can. However, while many organizations recognize video’s impact, far fewer have a clear framework for measuring its success. A beautifully produced video is meaningless without performance data to validate...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-11 18:01:46 -

Is Going Viral a Guarantee of Success or Sales?
Introduction In today’s hyperconnected world, “going viral” is the dream of countless marketers, content creators, and entrepreneurs. The idea of a single video, meme, or post reaching millions of people overnight has an undeniable allure — it promises instant fame, massive visibility, and potentially explosive growth. However, the reality is far more complex. While...

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