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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2024-09-24 14:17:36 -

Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
B2B lead generation is not an easy task. Its implementation is complicated by the characteristic nuances of complex niches: a long transaction cycle, limited demand, a relatively narrow audience, and a number of others. In addition, over time, traffic channels dry up. It also happens that a company cannot use standard sources for one reason or another. How to understand that it's time to use...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-03-10 17:12:38 -

Actionable Metrics vs. Vanity Metrics: Understanding the Difference
In today's data-driven world, businesses rely on metrics to measure performance and make informed decisions. However, not all metrics are equally valuable. Some provide meaningful insights that drive growth, while others simply look impressive without contributing to actual success. These two categories are known as actionable metrics and vanity metrics. Understanding the difference between...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2026-01-06 00:01:35 -

How Do I Measure Advertising Success?
Advertising without measurement is like driving with your eyes closed. You may move forward, but you have no idea where you’re going, what’s working, or what’s wasting money. Measuring advertising success is not just about checking clicks or likes — it’s about understanding whether your ads are achieving real business outcomes. This guide explains how to measure...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-02 19:56:38 -

How Do I Measure Digital Marketing Success? (KPIs Explained)
Introduction: Why Measuring Success Matters Digital marketing is not just about creating campaigns—it’s about knowing what works, what doesn’t, and where to improve. Without measurement, businesses operate blindly, wasting resources on ineffective tactics. The good news? Digital marketing provides real-time data that allows businesses to track performance and optimize...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-12-17 23:42:34 -

How Do I Measure Lead Generation Performance?
Measuring lead generation performance is what separates guessing from scaling. Many businesses generate leads but have no clear idea which efforts work, which waste money, and which can be improved. Without measurement, lead generation becomes activity without insight. This article explains how to measure lead generation performance properly, which KPIs matter at each stage, how to build...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-11-03 15:00:19 -

How Do I Measure the Success of Social Media Marketing (ROI)?
Measuring success in social media marketing is one of the biggest challenges for businesses of all sizes. It’s easy to see vanity metrics like likes and followers climb, but the real question is: are your efforts translating into meaningful business results? Return on Investment (ROI) in social media isn’t just about money—it’s about value: brand visibility, audience...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-16 19:03:01 -

How Do We Audit Past Marketing Efforts to Inform a Better Strategy?
Introduction A marketing strategy without reflection is like sailing without a compass. Even the most carefully executed campaigns can fall short if insights from past performance are ignored. Conducting a marketing audit allows businesses to evaluate what has worked, identify gaps, optimize resource allocation, and build stronger strategies for the future. A thorough audit is not just a...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-09-25 15:39:27 -

How Does a CMO Measure Marketing Effectiveness?
One of the most critical responsibilities of a Chief Marketing Officer (CMO) is proving the impact of marketing on business outcomes. Marketing effectiveness is no longer judged by creativity alone. Today’s CMOs must quantify results, track key performance indicators (KPIs), and demonstrate return on investment (ROI) to justify budgets and earn credibility in the boardroom. In this...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2026-01-06 14:26:09 -

How Does Social Media Advertising Work?
Social media has transformed how people communicate, share information, and consume content. Platforms that began as tools for personal connection have evolved into powerful marketing ecosystems used by businesses of all sizes. At the center of this transformation is social media advertising—a form of digital advertising that allows brands to reach highly specific audiences through social...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2026-01-05 23:49:01 -

How Effective Is Advertising?
Advertising has existed for centuries, yet one question never disappears: Does advertising really work? The honest answer is: yes — but only when done correctly. Advertising is neither magic nor a guarantee. It is a lever. When paired with the right strategy, product, and execution, advertising can drive massive growth. When misused, it becomes an expensive lesson. This article...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-14 17:09:22 -

How Long Does Marketing Take to Show Results?
Introduction: The Patience Problem in Marketing In the fast-paced world of modern business, one of the first questions every owner, executive, or startup founder asks their marketing team is: “When will we start seeing results?” It’s an understandable question — marketing involves money, effort, and strategy, so naturally, people expect visible returns. But...

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