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Dacey Rankins

agregó una foto Business
2024-09-24 14:17:36 -

Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
B2B lead generation is not an easy task. Its implementation is complicated by the characteristic nuances of complex niches: a long transaction cycle, limited demand, a relatively narrow audience, and a number of others. In addition, over time, traffic channels dry up. It also happens that a company cannot use standard sources for one reason or another. How to understand that it's time to use...

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Dacey Rankins

agregó una foto Business
2025-03-10 17:12:38 -

Actionable Metrics vs. Vanity Metrics: Understanding the Difference
In today's data-driven world, businesses rely on metrics to measure performance and make informed decisions. However, not all metrics are equally valuable. Some provide meaningful insights that drive growth, while others simply look impressive without contributing to actual success. These two categories are known as actionable metrics and vanity metrics. Understanding the difference between...

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Dacey Rankins

agregó una foto Marketing and Advertising
2026-02-10 21:59:23 -

Can Radio Ads Include Calls to Action Like Websites or Phone Numbers? A Complete Guide
One of the most common questions businesses ask before investing in radio advertising is whether radio ads can effectively drive direct responses. Unlike digital ads, which allow users to click instantly, radio relies on audio-only communication. This leads many advertisers to wonder: can radio ads include calls to action like websites or phone numbers, and do they actually work? The answer is...

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Dacey Rankins

agregó una foto Marketing and Advertising
2026-01-06 00:01:35 -

How Do I Measure Advertising Success?
Advertising without measurement is like driving with your eyes closed. You may move forward, but you have no idea where you’re going, what’s working, or what’s wasting money. Measuring advertising success is not just about checking clicks or likes — it’s about understanding whether your ads are achieving real business outcomes. This guide explains how to measure...

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Dacey Rankins

agregó una foto Marketing and Advertising
2026-01-15 17:54:08 -

How Do I Measure Billboard Advertising ROI?
Measuring return on investment (ROI) for billboard advertising has long been considered challenging. Unlike digital advertising—where clicks, impressions, and conversions are tracked precisely—billboards operate in the physical world, where attribution is less direct. This often leads advertisers to question whether billboard advertising can truly be measured and evaluated. The...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-02 19:56:38 -

How Do I Measure Digital Marketing Success? (KPIs Explained)
Introduction: Why Measuring Success Matters Digital marketing is not just about creating campaigns—it’s about knowing what works, what doesn’t, and where to improve. Without measurement, businesses operate blindly, wasting resources on ineffective tactics. The good news? Digital marketing provides real-time data that allows businesses to track performance and optimize...

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Dacey Rankins

agregó una foto Business
2025-12-17 23:42:34 -

How Do I Measure Lead Generation Performance?
Measuring lead generation performance is what separates guessing from scaling. Many businesses generate leads but have no clear idea which efforts work, which waste money, and which can be improved. Without measurement, lead generation becomes activity without insight. This article explains how to measure lead generation performance properly, which KPIs matter at each stage, how to build...

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Dacey Rankins

agregó una foto Marketing and Advertising
2026-02-09 16:30:01 -

How Do I Measure Radio Advertising Effectiveness?
One of the biggest challenges in radio advertising is measurement. Unlike digital advertising, where clicks, impressions, and conversions can be tracked in real time, radio operates largely offline. This makes it harder—but not impossible—to evaluate performance. Modern advertisers use a combination of traditional research, digital tools, and attribution methods to understand how...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-11-03 15:00:19 -

How Do I Measure the Success of Social Media Marketing (ROI)?
Measuring success in social media marketing is one of the biggest challenges for businesses of all sizes. It’s easy to see vanity metrics like likes and followers climb, but the real question is: are your efforts translating into meaningful business results? Return on Investment (ROI) in social media isn’t just about money—it’s about value: brand visibility, audience...

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Dacey Rankins

agregó una foto Marketing and Advertising
2026-02-12 20:33:07 -

How Do I Optimize Remarketing Campaigns? A Complete Guide to Improving Performance, ROI, and Conversions
Launching a remarketing campaign is only the first step. The real success comes from continuous optimization—refining targeting, creatives, bidding, and timing to achieve better results over time. Without optimization, remarketing campaigns quickly become inefficient, repetitive, and expensive. With proper optimization, they become one of the highest-return channels in digital marketing....

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-16 19:03:01 -

How Do We Audit Past Marketing Efforts to Inform a Better Strategy?
Introduction A marketing strategy without reflection is like sailing without a compass. Even the most carefully executed campaigns can fall short if insights from past performance are ignored. Conducting a marketing audit allows businesses to evaluate what has worked, identify gaps, optimize resource allocation, and build stronger strategies for the future. A thorough audit is not just a...

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