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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2024-09-24 14:17:36 -

Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
B2B lead generation is not an easy task. Its implementation is complicated by the characteristic nuances of complex niches: a long transaction cycle, limited demand, a relatively narrow audience, and a number of others. In addition, over time, traffic channels dry up. It also happens that a company cannot use standard sources for one reason or another. How to understand that it's time to use...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-03-10 17:12:38 -

Actionable Metrics vs. Vanity Metrics: Understanding the Difference
In today's data-driven world, businesses rely on metrics to measure performance and make informed decisions. However, not all metrics are equally valuable. Some provide meaningful insights that drive growth, while others simply look impressive without contributing to actual success. These two categories are known as actionable metrics and vanity metrics. Understanding the difference between...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-02 19:56:38 -

How Do I Measure Digital Marketing Success? (KPIs Explained)
Introduction: Why Measuring Success Matters Digital marketing is not just about creating campaigns—it’s about knowing what works, what doesn’t, and where to improve. Without measurement, businesses operate blindly, wasting resources on ineffective tactics. The good news? Digital marketing provides real-time data that allows businesses to track performance and optimize...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-16 19:03:01 -

How Do We Audit Past Marketing Efforts to Inform a Better Strategy?
Introduction A marketing strategy without reflection is like sailing without a compass. Even the most carefully executed campaigns can fall short if insights from past performance are ignored. Conducting a marketing audit allows businesses to evaluate what has worked, identify gaps, optimize resource allocation, and build stronger strategies for the future. A thorough audit is not just a...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-09-25 15:39:27 -

How Does a CMO Measure Marketing Effectiveness?
One of the most critical responsibilities of a Chief Marketing Officer (CMO) is proving the impact of marketing on business outcomes. Marketing effectiveness is no longer judged by creativity alone. Today’s CMOs must quantify results, track key performance indicators (KPIs), and demonstrate return on investment (ROI) to justify budgets and earn credibility in the boardroom. In this...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-14 17:09:22 -

How Long Does Marketing Take to Show Results?
Introduction: The Patience Problem in Marketing In the fast-paced world of modern business, one of the first questions every owner, executive, or startup founder asks their marketing team is: “When will we start seeing results?” It’s an understandable question — marketing involves money, effort, and strategy, so naturally, people expect visible returns. But...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-16 18:58:51 -

How Much Should We Budget for Our Marketing Strategy?
Introduction Setting a marketing budget is one of the most strategic—and challenging—decisions any business makes. Spend too little, and your message never reaches its audience. Spend too much, and you risk poor returns and cash flow strain. Marketing budgets are not arbitrary numbers—they are strategic investments in growth, visibility, and long-term brand equity. The right...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-16 19:04:28 -

How Often Should We Review or Revise the Marketing Strategy?
Introduction A marketing strategy is not a static document—it’s a living framework that guides your business toward its goals. Markets shift, audiences evolve, competitors pivot, and technology changes at lightning speed. A strategy that worked last year may not deliver the same results today. For this reason, regular review and revision are essential. Yet many organizations...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-16 18:55:49 -

How to Balance Short-Term vs. Long-Term Marketing Strategy: Quick Wins vs. Sustainable Growth
Introduction In the fast-moving world of marketing, leaders often face a recurring dilemma: should the focus be on immediate results — those quick wins that boost revenue or visibility — or on long-term strategies that build brand equity, customer trust, and market dominance? The answer, of course, is both. But finding that equilibrium is one of the hardest tasks for any marketing...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-08 17:24:18 -

How to Measure and Track Influencer Marketing ROI: A Complete Guide for 2025
Introduction: Why Measuring Influencer ROI Matters Influencer marketing has evolved from a trendy tactic into a central pillar of digital marketing strategy. Brands now spend billions annually collaborating with creators across Instagram, TikTok, YouTube, and emerging platforms. However, despite its popularity, many marketers still struggle to quantify the true return on investment (ROI) of...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-14 17:01:12 -

How to Measure Marketing ROI: What Metrics Actually Matter
Introduction: Why Measuring Marketing ROI Matters In the modern business world, marketing isn’t just about creativity — it’s about accountability. Every marketing dollar should have a purpose, and every campaign should contribute measurable value to your business goals. Yet, many companies still struggle with one key question:“Is our marketing actually working?”...

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