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Dacey Rankins

added blog Business
2025-03-10 17:12:38 -

Actionable Metrics vs. Vanity Metrics: Understanding the Difference
In today's data-driven world, businesses rely on metrics to measure performance and make informed decisions. However, not all metrics are equally valuable. Some provide meaningful insights that drive growth, while others simply look impressive without contributing to actual success. These two categories are known as actionable metrics and vanity metrics. Understanding the difference between...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-02 19:56:38 -

How Do I Measure Digital Marketing Success? (KPIs Explained)
Introduction: Why Measuring Success Matters Digital marketing is not just about creating campaigns—it’s about knowing what works, what doesn’t, and where to improve. Without measurement, businesses operate blindly, wasting resources on ineffective tactics. The good news? Digital marketing provides real-time data that allows businesses to track performance and optimize...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-03 15:00:19 -

How Do I Measure the Success of Social Media Marketing (ROI)?
Measuring success in social media marketing is one of the biggest challenges for businesses of all sizes. It’s easy to see vanity metrics like likes and followers climb, but the real question is: are your efforts translating into meaningful business results? Return on Investment (ROI) in social media isn’t just about money—it’s about value: brand visibility, audience...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-25 15:39:27 -

How Does a CMO Measure Marketing Effectiveness?
One of the most critical responsibilities of a Chief Marketing Officer (CMO) is proving the impact of marketing on business outcomes. Marketing effectiveness is no longer judged by creativity alone. Today’s CMOs must quantify results, track key performance indicators (KPIs), and demonstrate return on investment (ROI) to justify budgets and earn credibility in the boardroom. In this...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-08 17:24:18 -

How to Measure and Track Influencer Marketing ROI: A Complete Guide for 2025
Introduction: Why Measuring Influencer ROI Matters Influencer marketing has evolved from a trendy tactic into a central pillar of digital marketing strategy. Brands now spend billions annually collaborating with creators across Instagram, TikTok, YouTube, and emerging platforms. However, despite its popularity, many marketers still struggle to quantify the true return on investment (ROI) of...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-14 17:01:12 -

How to Measure Marketing ROI: What Metrics Actually Matter
Introduction: Why Measuring Marketing ROI Matters In the modern business world, marketing isn’t just about creativity — it’s about accountability. Every marketing dollar should have a purpose, and every campaign should contribute measurable value to your business goals. Yet, many companies still struggle with one key question:“Is our marketing actually working?”...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 15:08:05 -

How to Measure the Success and ROI of Guerrilla Marketing Campaigns
Tracking creativity: from buzz to business results. Introduction: The Challenge of Measuring the Unconventional Guerrilla marketing is designed to be disruptive, surprising, and viral — but that very nature makes it difficult to measure. When a campaign happens on the street, on social media, or across news outlets, how do you connect that buzz to actual sales, engagement, or brand...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-12 16:02:40 -

How to Measure the Success of a Video Marketing Campaign
1. Introduction: Why Measuring Matters Video marketing has become one of the most effective ways to connect with modern audiences. It captures attention, simplifies complex ideas, and sparks emotion faster than any other medium.But no matter how creative or visually stunning a video is, it means little if it doesn’t produce measurable results. Marketers today are under increasing...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-10 16:36:15 -

How to Measure the Success of a Video Marketing Campaign — What Metrics Truly Matter
Introduction In the digital era, video is one of the most powerful forms of storytelling. It entertains, educates, and persuades audiences in ways that text and static images rarely can. However, while many organizations recognize video’s impact, far fewer have a clear framework for measuring its success. A beautifully produced video is meaningless without performance data to validate...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-11 17:59:29 -

How to Measure the Success of a Viral Marketing Campaign — Metrics That Matter
Introduction In marketing, “going viral” is often treated as the ultimate badge of success — millions of views, shares, and likes seem to promise brand fame and fortune. But as many companies have learned, virality alone does not guarantee business results. A video might explode across social media but yield little in the way of sales, loyalty, or meaningful engagement. To...

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