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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-11 17:37:46 -

The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction Viral marketing is often portrayed as the holy grail of modern brand growth — the dream scenario where a single idea spreads rapidly, captivates millions, and generates immense awareness with little cost. Yet, beneath that promise lies a more complex reality. For every viral success story, there are dozens of campaigns that misfire, backfire, or vanish into digital...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-12 16:06:19 -

Understanding Viral Marketing: Power, Pitfalls, and Practical Strategy
1. Introduction: The Allure of Going Viral In today’s fast-moving digital ecosystem, viral marketing represents the ultimate amplification of brand storytelling. A single post, meme, or video can spread across millions of screens in hours, achieving reach that once required massive advertising budgets. However, virality is unpredictable. For every campaign that takes off, dozens fade...

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Dacey Rankins

adicionou um novo artigo Business
2024-12-18 16:54:00 -

What Are the Common Mistakes in Business Planning?
Many look for pitfalls to avoid while drafting their plans. Business planning is a critical part of building a successful enterprise. A well-thought-out business plan not only serves as a roadmap for your business but is also often essential when seeking investors or loans. However, despite its importance, many entrepreneurs make common mistakes while drafting their plans. These errors can...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-14 17:04:07 -

Common Marketing Mistakes (and How to Avoid Them)
Introduction: Why So Many Marketing Campaigns Fail Marketing is both an art and a science. It requires creativity, psychology, data analysis, and timing — and even then, success isn’t guaranteed.Thousands of businesses launch campaigns every day, yet many fall short of expectations. Why? Because they make avoidable mistakes. From targeting the wrong audience to mismanaging...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-10 20:08:59 -

Common Mistakes and Pitfalls in Market Research (and How to Avoid Them)
Introduction: Why Good Research Still Fails Even the most ambitious marketing teams and well-funded research projects can fail to deliver useful insights — not because research isn’t valuable, but because it’s done incorrectly. From poorly designed surveys and unrepresentative samples to misinterpreted data and overconfidence in flawed conclusions, market research mistakes...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-04 19:17:22 -

Common Mistakes to Avoid When Storytelling in Marketing
Storytelling has become one of the most powerful tools in modern marketing — a bridge between information and emotion, logic and trust. But while many brands now understand the importance of storytelling, far fewer execute it well. A weak or misguided story can alienate your audience, confuse your message, or even damage credibility. This comprehensive guide explores the most common...

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