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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2025-10-15 15:18:50 -

How Does Pricing Affect Marketing — and How to Price Your Product or Service
1. Introduction: Why Pricing Is More Than Just Numbers Pricing is often misunderstood as a purely financial decision — a calculation of costs, margins, and competitor rates.In reality, it’s one of the most powerful marketing tools you have. Your price tells a story.It signals your brand’s position, your value, and your target audience — often before a single word of...

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2025-11-04 17:27:57 -

What Is Storytelling in Marketing and Why Does It Matter?
In the modern marketing landscape — where consumers are bombarded with ads, posts, and promotions every minute — one thing still cuts through the noise: a good story. Storytelling is the heart of human communication. It’s how people remember, connect, and make sense of information. In marketing, storytelling turns a brand from a faceless business into a relatable, emotional...

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Dacey Rankins

a adăugat un sunet Business
2025-09-17 10:52:15 -

Why Do Users Share Content?
Content sharing is one of the most powerful drivers of online visibility, community growth, and viral expansion. Every like, repost, or referral creates organic exposure that money alone can’t buy. But why do people share content? The motivations go far beyond mere convenience. Understanding the psychology of sharing can help businesses, marketers, and product designers create...

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2025-09-23 16:27:57 -

Why Is Emotional Appeal Important in B2C Marketing?
When it comes to Business-to-Consumer (B2C) marketing, the emotional connection between a brand and its audience often determines whether a customer makes a purchase, becomes a loyal advocate, or ignores the brand entirely. While logical reasoning plays a larger role in B2B decision-making, B2C marketing is largely about feelings, desires, and personal identity. This article explores the...

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