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Dacey Rankins

added blog Business
2025-11-18 15:36:26 -

How Is Business Development Different From Sales or Marketing?
Business development, sales, and marketing often get mixed up — sometimes even by the companies hiring for these roles. It’s very common to see job listings labeled “Business Development” when they’re actually sales positions. It’s also common for business development professionals to work closely with marketing teams and have overlapping responsibilities....

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Dacey Rankins

added blog Marketing and Advertising
2025-10-02 19:59:20 -

Paid, Owned, and Earned Media: The Three Pillars of Digital Marketing
Introduction: Why These Three Media Types Matter Digital marketing is built on three core pillars: Paid Media, Owned Media, and Earned Media. Every brand, from startups to global corporations, relies on some combination of the three. Paid Media gives businesses instant visibility. Owned Media builds long-term authority and customer relationships. Earned Media boosts credibility...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-19 15:19:29 -

What Is Customer Acquisition for B2B vs B2C?
Customer acquisition looks very different depending on whether a business sells to other businesses (B2B) or directly to consumers (B2C). While the goal—acquiring customers—is the same, the process, cost, timelines, decision-makers, and strategies vary significantly. Understanding the differences between B2B and B2C customer acquisition is critical for building effective marketing...

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