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Dacey Rankins

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2026-06-16 16:05:44 -

How Do Marketplaces Make Money?
A marketplace can process millions of transactions without ever touching the products being sold. No warehouses full of inventory. No shelves stacked with goods waiting for purchase. No ownership of the items changing hands. And yet—some of the most valuable companies in the world operate exactly this way. That raises a deceptively simple question. If they don’t own the...

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Dacey Rankins

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2026-05-13 12:21:12 -

How Do Platforms Make Money?
Most platforms do not sell products in the traditional sense. They monetize movement. Movement of people. Information. Attention. Transactions. Conversations. Recommendations. Labor. Inventory. Influence. Data. Entire behavioral ecosystems circulating continuously through digital infrastructure most users barely notice anymore. That distinction matters because platforms operate differently...

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Dacey Rankins

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2026-05-13 14:22:06 -

How Do Platforms Make Money?
A user opens an app for five seconds. A driver is matched. A video plays. A freelancer gets hired. A seller completes a transaction. A search query resolves into an answer. A match is made between two strangers who never meet in physical space, yet money changes hands somewhere in the background. Nothing appears to be sold directly by the platform itself. And yet the platform earns revenue....

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Dacey Rankins

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2026-05-12 01:58:22 -

What Are Online Business Models?
Most people misunderstand online business models because they confuse platforms with profits. A website is not a business model. Neither is an audience. Neither is an app with impressive download numbers and a founder who speaks in motivational fragments on podcasts. A business model answers a far less glamorous question: How does the company reliably make money — and continue making...

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