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Dacey Rankins

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2026-07-01 12:37:36 -

Are On-Demand Services More Expensive?
A few years ago, I overheard two friends debating whether ordering groceries through an app was "worth the extra money." One argued that paying delivery fees made no financial sense. The other responded with a question that completely reframed the discussion. "Compared to what?" Compared to driving to the store? Compared to spending an hour shopping? Compared to giving up a Saturday...

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Dacey Rankins

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2026-06-18 16:13:22 -

How Do I Compete With Larger Sellers on Marketplaces?
There is a particular kind of stillness that belongs to marketplace competition. Not silence. Not absence. But imbalance. A smaller seller opens a dashboard and sees it immediately: the dominance of established brands, the scale of enterprise listings, the gravitational pull of sellers who can absorb costs that others cannot even imitate. It feels, at first glance, like a fixed hierarchy....

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Dacey Rankins

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2026-06-16 14:55:41 -

How Do I Price Products Competitively?
Most businesses do not have a sales problem. They have a pricing problem. The distinction is important. A struggling product is often blamed on weak marketing. Poor advertising. Insufficient visibility. Yet surprisingly often, the issue sits elsewhere. Quietly. Almost invisibly. Inside the price tag. Price is one of the most powerful signals a business sends. It communicates value....

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Dacey Rankins

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2026-06-30 05:31:43 -

How Do On-Demand Businesses Make Money?
There is a moment that still sticks with me. A founder proudly walked me through a product demo. Everything felt frictionless. A customer could request a service in seconds, track the provider in real time, pay automatically, leave a review, and receive personalized recommendations for the next purchase. Then I asked a simple question. "So where does the profit come from?" The room got...

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Dacey Rankins

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2026-06-20 14:11:20 -

Marketplace Fees and Commissions: The Cost Nobody Notices Until It Matters
The first sale feels wonderful. Then the payout arrives. And suddenly, the mathematics become much more interesting. A product sells for $100. The marketplace takes a percentage. The payment processor takes another percentage. Shipping claims its share. Advertising quietly removes a little more. Returns linger in the background like an uninvited guest. What looked like a $100 sale...

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Dacey Rankins

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2026-06-30 05:32:50 -

What Are Commission-Based Models?
A founder once showed me a marketplace that had everything going for it. Customers were signing up faster than expected. Service providers were enthusiastic. Reviews were overwhelmingly positive. On paper, the business looked healthy. Then I asked what percentage of every transaction the company retained. The answer came quickly. When I asked why that particular percentage had been chosen,...

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Dacey Rankins

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2026-05-22 17:37:46 -

What Are the Best B2B Business Models? Most Companies Choose Revenue Structures They Secretly Can’t Sustain
A founder once explained his business model to me with extraordinary confidence. By the end of the conversation, I still had no idea how the company reliably made money. There were consulting retainers attached to usage-based software pricing layered beneath enterprise implementation fees alongside a marketplace commission structure apparently introduced after “a strategic pivot”...

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