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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-27 17:17:33 -

How Do I Pitch to Journalists? A Complete Guide to Successful Media Outreach
Introduction: The Art and Science of the Perfect Pitch In an era of constant information overload, journalists receive hundreds of pitches every day — sometimes hundreds per hour. Yet, the right story, pitched at the right time, can land a brand-defining feature, attract investors, or even go viral. Knowing how to pitch journalists effectively is one of the most valuable skills in...

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Dacey Rankins

agregó una foto Business
2025-03-14 16:16:11 -

How Can I Get My First Customers?
Getting your first customers is one of the biggest challenges when starting a business. Without a track record or brand recognition, you need to be strategic in attracting and converting potential buyers. Fortunately, there are several effective ways to acquire your first customers without spending a fortune. 1. Leverage Your Personal Network Your friends, family, and professional contacts...

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Dacey Rankins

agregó una foto Business
2025-03-28 14:33:54 -

How Do I Promote My Crowdfunding Campaign?
Running a successful crowdfunding campaign involves more than just launching your project online. To achieve your funding goal and make your project a reality, you need a solid promotional strategy to attract backers, spread the word, and keep momentum going throughout the campaign. Effective promotion is key, and there are several ways to generate buzz and excitement about your campaign. 1....

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-24 18:29:57 -

How Do You Start a PR Campaign?
Introduction: Turning Strategy into Storytelling Every successful business has a story — but not every business knows how to tell it well. That’s where public relations (PR) campaigns come in. A PR campaign is more than a press release or a media pitch. It’s a coordinated communication effort designed to shape public perception, build awareness, and drive engagement...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-08 17:32:19 -

How to Launch a Successful Influencer Marketing Campaign: The Complete Step-by-Step Guide
Introduction: Why Strategy Beats Spontaneity in Influencer Marketing Influencer marketing has become one of the most effective digital advertising strategies, driving higher engagement, trust, and conversions than many traditional media channels. But success doesn’t happen by accident. A viral post or strong engagement isn’t the result of luck — it’s the product of...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-28 17:13:34 -

Press Release vs. Media Alert vs. Press Statement vs. Blog Post: What’s the Difference and When to Use Each
Introduction: The Confusion in Modern Media Communication Public relations professionals often throw around terms like press release, media alert, press statement, and blog post as if they’re interchangeable.But in truth, each serves a distinct strategic purpose within the media communication ecosystem. If you send a media alert when you should have issued a press release, journalists...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-27 17:13:42 -

What Are Media Relations? Building Strong Connections That Shape Public Perception
Introduction: Why Media Relations Matter More Than Ever In a world overflowing with content and competition for attention, brands that can tell authentic, newsworthy stories stand out. At the heart of this visibility lies one of the oldest — yet most essential — disciplines of public relations: media relations. Media relations is about building and nurturing relationships with...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-27 17:22:24 -

What Is Digital PR and How Is PR Changing in the Online World?
Introduction: The Shift from Traditional PR to Digital PR Public Relations (PR) has always been about managing reputation, building relationships, and shaping public perception. Traditionally, this meant press releases, journalist outreach, event publicity, and media coverage in newspapers, TV, and magazines. But the world changed. Audiences moved online. News cycles shrank to minutes. Social...

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