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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-27 17:17:33 -

How Do I Pitch to Journalists? A Complete Guide to Successful Media Outreach
Introduction: The Art and Science of the Perfect Pitch In an era of constant information overload, journalists receive hundreds of pitches every day — sometimes hundreds per hour. Yet, the right story, pitched at the right time, can land a brand-defining feature, attract investors, or even go viral. Knowing how to pitch journalists effectively is one of the most valuable skills in...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-14 16:16:11 -

How Can I Get My First Customers?
Getting your first customers is one of the biggest challenges when starting a business. Without a track record or brand recognition, you need to be strategic in attracting and converting potential buyers. Fortunately, there are several effective ways to acquire your first customers without spending a fortune. 1. Leverage Your Personal Network Your friends, family, and professional contacts...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-10 17:15:39 -

How Do I Distribute and Promote My Videos to Reach My Audience?
Introduction Creating a high-quality marketing video is only half the journey. The other half—arguably the more critical one—is getting that video in front of the right people, at the right time, and in the right way. Many organizations invest heavily in production but devote minimal attention to distribution strategy, expecting content to “go viral” organically. The...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-12 17:02:00 -

How Do I Find Leads?
Finding leads is one of the most important skills in sales. Without leads, you have no one to talk to, no one to pitch, and no one to close. The good news? Leads are everywhere — online and offline. You just need the right systems, tools, and habits to bring them in consistently. Below is a full, detailed guide on how to find leads even if you're just starting out, even if you have zero...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-03 15:51:10 -

How Do I Pitch to the Media?
Getting media coverage can be a game-changer for startups, entrepreneurs, authors, and small businesses. But the process is not about blasting your press release to hundreds of journalists and hoping someone bites. Media pitching is strategic, targeted, and highly personalized. A poorly executed pitch can end up in the trash folder within seconds, while a well-crafted pitch can spark stories...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-28 14:33:54 -

How Do I Promote My Crowdfunding Campaign?
Running a successful crowdfunding campaign involves more than just launching your project online. To achieve your funding goal and make your project a reality, you need a solid promotional strategy to attract backers, spread the word, and keep momentum going throughout the campaign. Effective promotion is key, and there are several ways to generate buzz and excitement about your campaign. 1....

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-24 18:29:57 -

How Do You Start a PR Campaign?
Introduction: Turning Strategy into Storytelling Every successful business has a story — but not every business knows how to tell it well. That’s where public relations (PR) campaigns come in. A PR campaign is more than a press release or a media pitch. It’s a coordinated communication effort designed to shape public perception, build awareness, and drive engagement...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-30 16:11:59 -

How Long Does It Take for PR Efforts to Show Results?
Understanding PR Timelines, Momentum, and Sustainable Reputation Growth Public Relations (PR) is a long game — a blend of storytelling, relationship-building, and consistent communication. Yet, one of the most common questions business leaders ask their PR teams or agencies is:“When will we start seeing results?” It’s a fair question — especially in a world of...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-29 16:57:04 -

How to Distribute a Press Release Effectively: Strategies for Maximum Impact
Issuing a press release is only half the battle — the other half is ensuring it reaches the right audience in the right way. Even a well-crafted release with newsworthy content will fail if it lands in the wrong inbox, gets ignored by journalists, or lacks visibility online. Press release distribution is a strategic process that requires planning, targeting, timing, and follow-up to...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-08 17:32:19 -

How to Launch a Successful Influencer Marketing Campaign: The Complete Step-by-Step Guide
Introduction: Why Strategy Beats Spontaneity in Influencer Marketing Influencer marketing has become one of the most effective digital advertising strategies, driving higher engagement, trust, and conversions than many traditional media channels. But success doesn’t happen by accident. A viral post or strong engagement isn’t the result of luck — it’s the product of...

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