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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:28:45 -

How Much Should I Budget for Mobile Marketing / What Is the ROI?
Introduction In today’s hyperconnected economy, mobile marketing is not just an optional line item — it’s the backbone of modern digital strategy. Consumers spend more than 5 hours a day on mobile devices, and over 70% of online transactions now involve a smartphone at some stage of the buyer journey. Whether it’s through mobile search, social ads, apps, SMS, or in-app...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:30:29 -

How to Do Mobile App Marketing: From Installs to Retention and Growth
Introduction Launching a mobile app is only half the battle. The true challenge begins once your app is live: how do you attract downloads, engage users, retain them, and turn them into loyal advocates? With over 5 million apps competing for attention across the App Store and Google Play, even the most innovative app can vanish into obscurity without a well-planned marketing strategy. Success...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:26:59 -

What Are the Challenges or Disadvantages of Mobile Marketing?
Introduction Mobile marketing has revolutionized how brands communicate with their audiences. With over 6.8 billion smartphone users worldwide and mobile accounting for more than 60% of all web traffic, it’s clear that the mobile channel is where attention lives. Whether it’s push notifications, SMS, social ads, or mobile websites, marketers can now reach consumers instantly...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-16 19:05:27 -

What is Mobile Marketing?
Introduction In an era where smartphones and tablets dominate digital interaction, businesses can no longer ignore mobile as a primary marketing channel. Mobile marketing is no longer just a subset of digital marketing—it’s a critical, standalone discipline that leverages mobile devices to engage audiences, drive conversions, and build long-term relationships. This article...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:18:48 -

What Metrics / KPIs Should Be Used in Mobile Marketing?
Introduction In the rapidly evolving world of mobile marketing, success isn’t just about launching creative campaigns or driving downloads — it’s about measuring impact intelligently. Mobile users behave differently from desktop users; they interact on smaller screens, make quicker decisions, and expect highly personalized experiences. To understand whether your mobile...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 14:51:41 -

What Mobile Marketing Strategies Work Best?
Introduction Mobile marketing has become one of the most influential forces in modern business. With over 6.5 billion smartphone users globally, mobile devices are no longer secondary screens—they are the primary gateway to consumers. People browse, shop, communicate, and consume media through their phones. For marketers, this shift presents both a challenge and an opportunity: how to...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:32:16 -

What Trends in Mobile Marketing Should I Watch For?
Introduction Mobile marketing continues to evolve at a breakneck pace. With over 6.8 billion smartphone users worldwide and more than 60% of web traffic originating from mobile devices, brands are compelled to stay ahead of emerging trends to remain relevant. The modern consumer expects instant, personalized, and seamless experiences, and innovations in mobile technology — from voice...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-16 19:08:20 -

Why is Mobile Marketing Important?
Introduction The way consumers interact with brands has fundamentally shifted in the last decade. Smartphones and mobile devices are no longer just tools for communication—they are central to daily life, shaping how people research products, make purchasing decisions, and engage with content. Consequently, mobile marketing has emerged as an essential component of any marketing strategy....

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Dacey Rankins

added blog Marketing and Advertising
2025-10-03 20:40:07 -

Best Practices for Effective Email Marketing in 2023 (and Beyond)
Introduction Email marketing is one of the most reliable and profitable digital marketing strategies available today. Despite the rise of social media and other platforms, email continues to deliver an impressive ROI of $36 for every $1 spent (DMA, 2023). But success with email marketing isn’t automatic. To cut through crowded inboxes, marketers must follow best practices that balance...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:24:32 -

How Do Local Mobile Searches Behave / How to Optimize for “Near Me” Searches
Introduction “Near me” searches have become one of the defining behaviors of the mobile age. When users type phrases like “coffee near me,” “pharmacy open now,” or “best sushi near me,” they’re not browsing casually — they’re ready to act. These searches represent high-intent moments, where users are actively seeking solutions...

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Dacey Rankins

added blog Business
2025-01-15 13:43:10 -

How much money do I need to start earning passive income?
The idea of earning passive income appeals to many people who dream of financial freedom. But one of the most common questions that arise is: How much money do I need to start earning passive income? The truth is, there is no one-size-fits-all answer because the amount you need to get started varies depending on the type of passive income strategy you choose. However, understanding the...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:22:41 -

How to Implement Location-Based Marketing or Geofencing
Introduction In a digital age where personalization drives engagement, location-based marketing (LBM) and geofencing have emerged as two of the most powerful tools for connecting with customers in real time. Modern consumers are constantly on the move, and their smartphones provide marketers with the opportunity to reach them based on where they are, not just who they are. Location-based...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-01 14:47:45 -

The Core Elements of Digital Marketing
Introduction: The Digital Puzzle Digital marketing isn’t just one thing—it’s a system made up of interconnected elements. Think of it as a puzzle: each piece has a unique function, but together they create the full picture of a brand’s online presence. For businesses and marketers, understanding these elements is essential. Focusing on only one channel (say, social...

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Dacey Rankins

added blog Business
2025-01-15 13:41:56 -

What are the best passive income ideas?
In an era where financial independence is becoming increasingly desirable, passive income has become a popular avenue for people seeking to diversify their revenue streams. Passive income allows you to earn money with little ongoing effort once you've set up the initial systems. Whether you’re looking to generate extra income on the side or create a substantial financial foundation, there...

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