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How to Balance Mobile Site vs Mobile App — Which Is Better?Introduction In today’s mobile-first world, businesses face a pivotal decision: should they invest in a mobile website, a mobile app, or both? The debate isn’t just about technology—it’s about user experience, accessibility, and strategic alignment with business goals. More than 60% of global web traffic now comes from mobile devices, and users spend over 85% of their...0 Commentaires 0 Parts 407 Vue 0 Aperçu
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How to Do Mobile App Marketing: From Installs to Retention and GrowthIntroduction Launching a mobile app is only half the battle. The true challenge begins once your app is live: how do you attract downloads, engage users, retain them, and turn them into loyal advocates? With over 5 million apps competing for attention across the App Store and Google Play, even the most innovative app can vanish into obscurity without a well-planned marketing strategy. Success...0 Commentaires 0 Parts 372 Vue 0 Aperçu
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What Is User Retention and How Is It Measured?In the world of digital products, growth isn’t just about acquiring users—it’s about keeping them engaged over time. This is where user retention becomes one of the most important metrics for product managers, marketers, and business leaders. Retention reveals whether customers find ongoing value in your product. Without strong retention, even the best acquisition campaigns...0 Commentaires 0 Parts 2KB Vue 0 Aperçu
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What Metrics / KPIs Should Be Used in Mobile Marketing?Introduction In the rapidly evolving world of mobile marketing, success isn’t just about launching creative campaigns or driving downloads — it’s about measuring impact intelligently. Mobile users behave differently from desktop users; they interact on smaller screens, make quicker decisions, and expect highly personalized experiences. To understand whether your mobile...0 Commentaires 0 Parts 282 Vue 0 Aperçu