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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-11-05 14:30:04 -

Tailoring Your Story for Different Audiences: Culture, Platform, and Medium
Introduction In today’s interconnected and diverse world, storytelling has become more than a creative exercise—it’s a strategic necessity. Every message competes for attention across cultures, platforms, and media formats. What resonates with one audience may fall flat—or even offend—another. The challenge for modern communicators is not just to tell stories...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-11-05 14:51:21 -

What Can Telemarketing Be Used For (and When Is It Effective)? Understanding Applications, Strategy, and Impact
Introduction Telemarketing has long been a cornerstone of direct marketing, offering businesses a personal, immediate, and measurable way to reach customers. While some may view it as intrusive, telemarketing, when executed strategically, is a highly effective tool for generating leads, nurturing relationships, and supporting sales. Understanding the purposes of telemarketing, the contexts in...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-09-22 15:41:04 -

What is B2C Marketing? Understanding Business-to-Consumer Strategies
Business-to-Consumer (B2C) marketing refers to the strategies and tactics that businesses use to promote and sell products or services directly to individual consumers. Unlike B2B marketing, which focuses on selling to other businesses, B2C marketing emphasizes the end-user experience, emotional engagement, and fast decision-making. B2C marketing encompasses everything from advertising and...

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