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Dacey Rankins

added blog Marketing and Advertising
2026-01-28 16:13:45 -

How Do I Measure Online Advertising Performance?
Running online ads without measuring performance is like driving without a dashboard—you may be moving, but you have no idea if you’re headed in the right direction. One of the biggest advantages of online advertising over traditional marketing is measurability. Every impression, click, and conversion can be tracked, analyzed, and optimized. This article explains how to measure...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-06 14:27:19 -

What Is Programmatic Advertising?
The digital advertising ecosystem has grown increasingly complex over the past two decades. As websites, apps, and platforms multiplied, advertisers faced the challenge of managing large volumes of ad placements across many channels. Buying and selling digital ads manually became inefficient, time-consuming, and difficult to scale. To solve this problem, the advertising industry developed a...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-06 12:52:17 -

What Is Targeted Advertising?
Advertising has always been about reaching the right audience at the right time. In the past, businesses relied on broad methods such as newspaper ads, billboards, radio, and television commercials to communicate their messages. These traditional approaches were effective for mass exposure, but they lacked precision. Advertisers could rarely be sure who was seeing their ads, whether the...

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