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The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going ViralIntroduction Viral marketing is often portrayed as the holy grail of modern brand growth — the dream scenario where a single idea spreads rapidly, captivates millions, and generates immense awareness with little cost. Yet, beneath that promise lies a more complex reality. For every viral success story, there are dozens of campaigns that misfire, backfire, or vanish into digital...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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Understanding Viral Marketing: Power, Pitfalls, and Practical Strategy1. Introduction: The Allure of Going Viral In today’s fast-moving digital ecosystem, viral marketing represents the ultimate amplification of brand storytelling. A single post, meme, or video can spread across millions of screens in hours, achieving reach that once required massive advertising budgets. However, virality is unpredictable. For every campaign that takes off, dozens fade...0 Σχόλια 0 Μοιράστηκε 3χλμ. Views 0 Προεπισκόπηση
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What Is Crisis Management and How Do I Handle PR Crises?Introduction: The Reality of PR Crises Every organization, no matter how reputable, faces the risk of a public relations (PR) crisis. It can strike without warning — a defective product, an insensitive tweet, a security breach, a viral customer complaint, or a damaging news report. In a hyper-connected world where information travels instantly, a crisis can go from minor issue to global...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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What Is Digital PR and How Is PR Changing in the Online World?Introduction: The Shift from Traditional PR to Digital PR Public Relations (PR) has always been about managing reputation, building relationships, and shaping public perception. Traditionally, this meant press releases, journalist outreach, event publicity, and media coverage in newspapers, TV, and magazines. But the world changed. Audiences moved online. News cycles shrank to minutes. Social...0 Σχόλια 0 Μοιράστηκε 3χλμ. Views 0 Προεπισκόπηση