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Dacey Rankins

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2025-09-22 15:27:27 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in proximity, but divided by walls. Yet in a world where buyers are self-educating and moving fluidly between digital touchpoints, alignment between marketing and sales is no longer optional—it’s mission-critical. At the heart of alignment lies a shared understanding of the buyer’s...

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Dacey Rankins

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2025-08-27 15:02:14 -

What Are Common KPIs Across Different Departments?
Every organization runs on data. But not all departments measure success the same way. A sales team might celebrate closed deals, while HR monitors turnover, and finance keeps a close eye on cash flow. These differences make sense: each department contributes to overall strategy in unique ways. Yet, when leadership reviews performance, they need a cohesive view of KPIs across the business....

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Dacey Rankins

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2025-01-27 18:49:03 -

What is a COO?
A Chief Operating Officer (COO) is an executive responsible for overseeing the daily operations of an organization, ensuring that business processes are efficient and effective. The COO plays a crucial role in translating the company’s strategic goals into actionable plans, managing internal systems, and optimizing overall performance. By focusing on operational efficiency, the COO helps...

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Dacey Rankins

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2025-09-05 15:45:51 -

Which Metrics Matter Most at Growth Stages?
As a business grows, the metrics that matter most evolve. In the earliest stages, survival and product validation dominate. Later, efficiency, scalability, and profitability take the spotlight. Choosing the right metrics isn’t just about tracking numbers—it’s about aligning your measurement with where your business is in its growth journey. Let’s break down the most...

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