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Dacey Rankins

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2025-09-04 12:17:08 -

What Is Good–Better–Best (Tiered) Pricing?
When businesses want to appeal to a broad range of customers while maximizing revenue, they often turn to good–better–best (GBB) pricing, also known as tiered pricing. This strategy provides customers with multiple options at different price points—usually a basic version, a mid-tier option, and a premium version. It’s a proven approach across industries ranging from...

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Dacey Rankins

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2025-09-04 12:15:32 -

What Is Price Skimming?
In the world of pricing strategies, price skimming is one of the most well-known approaches for introducing new products to the market. It involves launching with a high initial price to capture early adopters who are willing to pay a premium, then gradually lowering the price over time to attract broader market segments. This strategy has been used successfully by technology companies, luxury...

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Dacey Rankins

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2025-09-04 12:11:32 -

Why Is Your Pricing Higher/Lower Than Competitors’?
When customers shop around, one question inevitably comes up: “Why is your pricing higher (or lower) than competitors?” It’s a fair question because buyers want to know what sets your business apart. Price is often the most visible element of competition, but it rarely tells the whole story. In today’s competitive marketplace, businesses must be ready to explain why...

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