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How to Create a Product That Will Be Popular with UsersThe problem is that often the opinion of product developers does not coincide with the opinion of customers. Therefore, if you incorrectly identify the target audience, interpret its desires and needs, then the company will not be able to effectively sell the product. It will simply turn out to be unclaimed, despite the efforts and money...0 Commentaires 0 Parts 5KB Vue 0 Aperçu
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How to Develop a Product StrategyHow to Develop a Product Strategy Developing a product strategy is a key stage in the development of any business. It determines what products, services or services the company will offer, how they will be positioned in the market, and what goals and objectives the company faces. We will tell you what a product strategy is, the main stages of development and methods. What is a product...0 Commentaires 0 Parts 10KB Vue 0 Aperçu
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Lean Product Planning: How to Repeat the Path of Tesla and Not Become Yo-MobileLean Product Planning: How to Repeat the Path of Tesla and Not Become Yo-Mobile I want to tell you about the Lean product planning method and the place it occupies in modern activities to create technically complex and complex products, such as an unmanned car, air taxi or modern space rockets. And at the same time, speculate on why some tech startups are turning into global corporations,...0 Commentaires 0 Parts 10KB Vue 0 Aperçu
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Measuring the size of the economy: gross domestic productKey points The size of a nation’s economy is commonly expressed as its gross domestic product, or GDP, which measures the value of the output of all goods and services produced within the country in a year. *GDP is measured by taking the quantities of all final goods and services produced and sold in markets, multiplying them by...0 Commentaires 0 Parts 4KB Vue 0 Aperçu
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Product Career Strategy: How to Become a CPO Through Professional Brand DevelopmentProduct Career Strategy: How to Become a CPO Through Professional Brand Development The position of Chief Product Officer (CPO) is one of the key and most prestigious positions in technology companies. The CPO is responsible for the strategic vision of the product, managing the product management team and ensuring the growth and competitiveness of the company's products. The pursuit...0 Commentaires 0 Parts 12KB Vue 0 Aperçu
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Product Development Stages: How to Create Your Product and Sell It SuccessfullyProduct Development Stages: How to Create Your Product and Sell It Successfully The development of a new product in marketing is a multi-stage process that includes the inception of a concept, the creation of a project, and implementation. The release of innovative products helps companies remain competitive in the market, adapt to changing customer needs, and...0 Commentaires 0 Parts 12KB Vue 0 Aperçu
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Product Development: In-House vs. OutsourcingProduct Development: In-House vs. OutsourcingThere are two approaches to developing digital products: doing it in-house and outsourcing it to a contractor. Let's look at the pros and cons of both options and what to choose for a business. What is in-house development and when is it usedIn-house development (from the English inhouse - internal) is the process of creating a website, application...0 Commentaires 0 Parts 5KB Vue 0 Aperçu
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Product marketing: what is it and why is it needed in ITProduct marketing: what is it and why is it needed in IT Launching a new product on the market and promoting it are the tasks of product marketing. How this direction differs from conventional marketing and how to become a product marketer in IT — let's figure it out together with Starcom Kazakhstan marketer Maxim Nokhrin. What is product marketing? Product Marketing, or...0 Commentaires 0 Parts 9KB Vue 0 Aperçu
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Product placement: what is, types, goalsIn this article, we will learn what product placement is, what it allows you to achieve, what types it has, and what goals it helps to achieve. You've probably noticed how brands of different companies appear in films, concerts, and sporting events. Perhaps thanks to the information received today, your business will also be able to benefit from such advertising. For example, when the hero of...0 Commentaires 0 Parts 20KB Vue 0 Aperçu
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How can a seller enter the global market with minimal investment? Analysis of five risks.How can a seller enter the global market with minimal investment? Analysis of five risks. Risk No. 1: Your product abroad will be of no use to anyone I see the following problem: people go out into the country, set up logistics there, and then it turns out that sales are not coming. This happens when an entrepreneur does not know a new market well and acts at...0 Commentaires 0 Parts 17KB Vue 0 Aperçu
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Top 3 Mistakes in Presenting Your ProductLet's figure out what not to do to find and get your business angel. Let's list the most common mistakes made by speakers during pitch sessions. Style & Craftsmanship: How to Look and Perform to Make You Remember In order for your speech to be remembered and appreciated, not only the content and arguments are important, but also how you look and present the information. In this block, we...0 Commentaires 0 Parts 5KB Vue 0 Aperçu
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