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Dacey Rankins

agregó una foto Business
2025-04-03 14:49:56 -

How Do Startup Founders Attract Their First Customers?
For many startup founders, one of the biggest challenges they face is attracting their first customers. Securing a customer base early on is crucial not only for survival but for building momentum in an often-uncertain journey. The early days of a startup are typically filled with countless uncertainties, but effective customer acquisition strategies can lay the foundation for long-term...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-20 15:49:05 -

How Do We Differentiate Our Brand in a Crowded B2B Market?
The B2B market is more competitive than ever. With new entrants, commoditization of technology, and increasing buyer expectations, companies face the challenge of standing out. In fact, Gartner reports that 77% of B2B buyers describe their latest purchase as complex or difficult. To cut through the noise, businesses must go beyond generic marketing claims. True differentiation comes from a...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-20 15:50:33 -

What Should B2B Leaders Ask to Drive Growth and Refine Marketing Strategy?
In today’s fast-moving business environment, B2B leaders face increasing pressure to deliver growth, adapt to changing buyer behavior, and navigate crowded markets. Marketing, once seen as a support function, is now central to driving revenue. But to unlock its full potential, leaders need to ask the right strategic questions—questions that uncover gaps, validate priorities, and...

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