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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:22:41 -

How to Implement Location-Based Marketing or Geofencing
Introduction In a digital age where personalization drives engagement, location-based marketing (LBM) and geofencing have emerged as two of the most powerful tools for connecting with customers in real time. Modern consumers are constantly on the move, and their smartphones provide marketers with the opportunity to reach them based on where they are, not just who they are. Location-based...

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Dacey Rankins

added blog Business
2026-07-15 16:17:44 -

What Licenses Are Required for a Retail Business?
The Retail Store That Was Ready—Except It Wasn’t The shelves were stocked. The signage had been installed. Employees had completed training. The point-of-sale system worked perfectly. The grand opening date was printed on banners, social media posts, and promotional flyers. Everything appeared ready. Then a problem surfaced. A permit had not been approved. The opening was...

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